Insights & Strategy
AI-Generated Content Disclosure: The New Earned Media Trust Test
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.
Tag
public relations
Generative AI
What Is Prompt Visibility?
Prompt visibility is how present a brand is for a specific prompt, or a specific class of prompts, inside AI systems. It is AI Visibility measured at its most granular level — not across a whole category, but question by question.A brand is rarely visible everywhere or nowhere. I…
Insights & Strategy
AI in PR Operations: Where Agencies Are Drawing the Line
AI tools have permeated every layer of PR operations, from pitch generation to sentiment analysis. The critical question for agencies is not whether to use AI, but how to use it ethically and operationally defensibly without destroying brand quality, client trust, or the citation graph.
AI Reputation
AI Reputation for CEOs and Founders
When a buyer asks ChatGPT about your company, the engine answers about the company. When an investor, journalist, board candidate, or future hire asks, the engine often answers about you — the CEO, the founder, the public face. That answer is now part of the deal. Most CEOs have little visibility into what it says. This article explains why founder AI reputation tends to be its own discipline, what gets asked, common failure modes, and the repair stack for shaping the narrative.
AI Communications
What AI Can't Do for a Communications Team
The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…
AI Reputation
Can You Control What AI Models Say About Your Company?
The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.
Insights & Strategy
Public Relations in the AI Communications Era
Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.
Digital PR & Communications
The AI PR Stack: A Workflow from Pitch to Placement
Explore the AI PR stack, a six-stage workflow integrating AI tools for research, drafting, asset building, distribution, monitoring, and measurement in public relations, while emphasizing human decision-making at critical junctures.
Insights & Strategy
The Direction PR Pros Are Going
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
Insights & Strategy
How to Build a Media List from Scratch
A genuine media list is a curated, maintained record of the specific journalists who cover your space, enriched with enough context about each one to make every interaction intelligent. Building it properly takes time and is never really finished.