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Most PR Pros Have Never Met a Real Journalist. And It Shows.
Insights & Strategy

Most PR Pros Have Never Met a Real Journalist. And It Shows.

An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.

EPR Editorial Team ·
How Brands Are Auditing Their Presence in LLM Outputs
Technology

How Brands Are Auditing Their Presence in LLM Outputs

Brands need a systematic way to audit their presence in LLM outputs. This article outlines the components of a defensible AI audit, including query libraries, cross-platform execution, human review, and source extraction. It also details what good audit deliverables look like and common pitfalls to avoid. Learn how to commission an effective AI visibility audit.

EPR Editorial Team ·
Will AI Replace PR Pros? The Honest Answer
Insights & Strategy

Will AI Replace PR Pros? The Honest Answer

For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.

EPR Editorial Team ·
Litigation Reputation and Machine Memory
Court

Litigation Reputation and Machine Memory

The dynamic of litigation reputation has shifted. Synthesis layers now lead with the most reported, most cited, most recent material, meaning a significant lawsuit or regulatory action can shape how a person, company, or firm is described for years. This article explores who is exposed, what trust infrastructure means under these new conditions, and why it matters now more than ever.

EPR Editorial Team ·