Many organizations invest significant time and resources in hiring public relations agencies, yet surprisingly few invest the same level of effort into the briefing process. As a result, expectations and outcomes often fail to align. This article explains how a quality PR brief can improve your public relations results.
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Social media crises are decision problems before they are communication problems. The first 24 hours decide whether the situation contains or escalates. The operating sequence — triage, assessment, statement, alignment, recovery.
The move from agency to in-house communications is one of the most common career transitions in public relations, but it's frequently underestimated in terms of how different the work actually is. This article provides a comprehensive guide to understanding what changes and how to prepare for a successful transition.
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.
Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
The leading public relations agencies in Washington State and Seattle — covering technology, aerospace, retail brands, sustainability, and corporate communications. Updated 2026.
The leading public relations agencies in San Diego — organized by specialty, covering biotech, defense, technology, tourism, and consumer PR. Updated 2026.
The leading public relations agencies in Texas — covering Dallas, Houston, Austin, and statewide specialists across corporate, technology, energy, and consumer sectors. 2026.