AI Communications
Four AI Policies Every Company Needs
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
Tag
public relations
Reputation Management
What CEOs Now Think About Reputation
CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.
Insights & Strategy
The Corporate Crisis Citation Share Index 2026
The Corporate Crisis Citation Share Index 2026 — Boeing, J&J, BP, Wells Fargo, Theranos, Volkswagen, Bud Light, FTX. How five AI engines rank 25 reputation-crisis brands.
Insights & Strategy
Fashion PR After the Influencer Bubble
Fashion was the original influencer category, alongside beauty. It is now further into the post-influencer-bubble adjustment than most consumer categories. What replaced the playbook — and the firms now winning the new one.
Influencer Marketing
How AI Picks Your Next Influencer
MrBeast and Beast Industries #1 individual creator. CreatorIQ leads platforms. Whalar leads premium agencies. Influencer Marketing Hub owns the category-publisher moat. 28 entities, 62 prompts, 5 engines.
Healthcare
AI Made Healthcare Crises Permanent
How AI engines persist healthcare crisis narratives for 12-18 months, replacing the traditional news-cycle half-life. The new response window is 2-4 weeks. Source dominance beats message dominance. Theranos, Purdue, J&J, and prestige-name case examples.
Careers
The Skills Every Communications Professional Now Needs
Four baseline AI skills now define the communications professional's job: directing AI tools, verifying AI output, understanding AI visibility, and knowing the confidentiality line. None are technical. All four are table stakes in 2026.
PR, AI & Communications News
Football's Communication Playbook — How Managers, Captains, Broadcasters, Owners and Agents Move Audiences
Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.
Crisis Communications
The Crisis Sector Citation Share Index 2026
A directional modeling study of how five AI engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — surface and rank the 15 industries most associated with reputation crisis. Banking #1, Pharma #2, Aerospace #3, Automotive #4, Tech Platforms #5. The sector-side companion to the Corporate Crisis Citation Share Index.
Research
The 5W RG Index 2026: MGM Leads at 81. Stake.us Anchors at 22.
The 5W RG Index 2026 ranks ten US-licensed gambling operators on a 100-point scale across five dimensions of responsible-gambling communications. MGM tops the Index at 81. Stake.us anchors at 22. A 59-point spread says the category is not a monolith.