The primary objective of a PR campaign is to boost a company’s or brand’s visibility to their target audience. There are many conventional as well as unconventional methods that can be used to increase a brand’s visibility.
Referral Programs
Referral programs have been successfully employed by many companies to promote their services and products. For an added perk, many existing customers of the company will be willing to refer the product or service to others.
Guest Posts
A company can create guest posts for reputed publications in order to promote their products and services. The content that is submitted to other publications should be compelling, and generate interest in the target audience.
Use of Infographics
Infographics are a creative method of delivering data or statistics that might otherwise have a dry tone to them. Making eye-catching infographics is another way that a company can utilize to generate interest – since people will be more willing to share content that is aesthetically pleasing.
Partnerships with Local Businesses
A company or brand can engage with the local community or local businesses to generate interest in their offerings. Partnerships with local businesses in organizing festivals or conferences can help integrate the company into the local populace.
Freebies
A popular method that can help generate buzz and boost a brand’s visibility is handing out freebies. The freebies could be merchandise with the brand’s name or symbol on them. It could also be the company’s products that are given out as samples. Giving out free things to people can help generate interest in the brand.
Contests over Social Media
To better engage with their customers and target audience, brands use social media as a platform. Since social media drives engagement, a brand can boost their visibility by organizing contests or giveaways. If there is a premium reward for the winner, it will induce more people to participate. This, in turn, will help improve the brand’s visibility.
Focus on Appropriate Media Channels
For any marketing campaign to be successful, it is crucial that the brand sends out the right message to the right audience using the right channels. It is important for brands to understand the media channels that their target audience uses, and use their resources on those media channels.
Podcasts
A company can create their own podcast – covering the important topics in their industry. Or they can use podcast advertising as a way to reach out to their relevant audience.
Generating a Brand Image
If a company has become established, then people will have certain positive associations about the brand and their offerings. But companies can leverage the art of creative advertising to establish themselves. It is essential that a company or brand has a consistent image and tone that can help their audience know what to expect about the brand’s products or services.
Pay-Per-Click Marketing
For many companies, pay-per-click marketing remains a strategy that brings them consistent results. With the rise of competition, it is getting steadily more difficult for the web page of a company to rant organically in a search engine. Which is why pay-per-click marketing can help boost the visibility of a brand when the results display their name at the top.
Influencer Marketing
The use of social media influencers to promote a company or their products is not a new idea, but it is an effective one. Reaching out to influencers who are in the same industries as the company, and asking them to promote the brand, can help with the visibility of the brand. Influencer marketing works.
Remarketing Campaigns
Remarketing campaigns can help boost the visibility of a brand or a company. Remarketing is the targeting of ads to the audience that visited the company’s webpage, but left without becoming the company’s customer.
Ronn Torossian is CEO of 5WPR, a leading Pr agency.