The Alabama Council on Developmental Disabilities is seeking proposals from marketing, advertising and/or public relations individuals and/or agencies to develop messaging and materials for a statewide campaign in Alabama to raise awareness and offer information on the Center for Medicaid Services Home and Community Based Settings Rule.
Through implementation of this campaign, the Alabama Council on Developmental Disabilities (ACDD), is striving to accomplish the following goals:
- To educate and promote awareness and offer information on the Center for Medicaid Services Home and Community Based Rule;
- Showcase a wide range of digital and print campaign messages and materials disseminated throughout the State of Alabama about the rule and its possible changes/effects on the individuals served by development disability providers and partners.
- Improve knowledge of the rule at the state and community levels.
Background:
The HCBS Setting Requirements final rule CMS–2249–F; CMS–2296–F was released January 10, 2014, by the Centers for Medicare and Medicaid Services (CMS). This rule will give states more flexibility on how they are able to use federal Medicaid funds to pay for home and community-based services (HCBS) to meet the needs of Medicaid enrollees, particularly the elderly and disabled. The rule is meant to ensure that Medicaid’s home and community-based services programs in residential and non-residential settings provide full access to the benefits of community living and offer services in the most integrated settings.
The Alabama Council on Developmental Disabilities has a mission to support independence, advocacy, productivity, and inclusion for Alabamians with developmental disabilities. ACDD is dedicated to the vision that all Alabamians, regardless of disability, will live, learn, work, and play in inclusive communities. The campaign seeks to educate and promote via a statewide media campaign to raise awareness and offer information on the Center for Medicaid Services Home and Community Based Rule.
Scope of Work:
Qualifications, Experience, Prior Work
Media team includes key personnel with:
-Experience in developing and launching campaigns;
-Experience in conducting surveillance to determine effectiveness of programming;
-Experience in collaborative initiatives;
-Inclusion of the names and contact information of three former clients as references (Provide contact information for at least current or former clients as references, designated separately as Appendix I); and
Due Date:
October 19th
Address:
ADMH – Alabama Council on Developmental Disabilities (ACDD)
RSA Union Building
100 North Union Street, Suite 498
Montgomery, AL 3630-1410
Health PR firms include W2O group and Ruder Finn.