Marketing for Rosh Hashanah, the Jewish New Year, presents a unique opportunity for brands to connect with Jewish consumers through culturally relevant and respectful campaigns.
Here are some real-life examples of big brands successfully marketing for Rosh Hashanah:
- Manischewitz – As a well-known brand in Jewish foods, Manischewitz often highlights its products, such as matzo and gefilte fish, in Rosh Hashanah-themed advertisements and social media posts. Their campaigns focus on traditional recipes and family gatherings.
- Shutterfly – Offers customizable Rosh Hashanah cards and photo gifts. Their marketing includes targeted ads and email campaigns promoting personalized cards for the Jewish New Year.
- Kirkland Signature (Costco) – Creates special Rosh Hashanah product lines, including kosher wines and holiday foods. They use in-store promotions and digital marketing to highlight these products during the holiday season.
- Amazon – Runs targeted promotions for Rosh Hashanah, including special deals on kosher foods, gifts, and holiday decor. They use email marketing and social media ads to reach Jewish consumers.
- Levi’s – In the past, Levi’s has released limited-edition clothing items and accessories featuring Rosh Hashanah themes or Hebrew inscriptions. They leverage social media and influencer partnerships to promote these collections.
- Whole Foods Market – Publishes Rosh Hashanah recipe guides and features holiday specials on kosher products. They use blog posts, social media, and email marketing to reach customers celebrating the holiday.
- Bloomingdale’s – Offers Rosh Hashanah-themed home decor and gifts. Their marketing includes email newsletters and social media posts highlighting these items as perfect for holiday celebrations.
- Breyers – Promoted their kosher ice creams and desserts for Rosh Hashanah, emphasizing family gatherings and festive meals through targeted ads and social media campaigns.
- Ben & Jerry’s – Created special edition flavors and holiday-themed packaging for Rosh Hashanah, using playful and engaging social media campaigns to promote these offerings.
- J.Crew – Has released Rosh Hashanah-themed apparel and accessories in the past. Their marketing strategy included targeted email campaigns and social media posts showcasing the items.
- Kosher.com – Ran extensive digital campaigns around Rosh Hashanah, including special recipe collections, cooking tips, and promotions for kosher products.
- Blue Apron – Offered Rosh Hashanah-themed meal kits, featuring recipes for traditional holiday dishes. They used email marketing and social media to promote these kits.
- Williams Sonoma – Highlighted special Rosh Hashanah products, such as holiday-themed kitchenware and kosher foods. Their marketing included catalog features and online promotions.
- Macy’s – Showcased Rosh Hashanah-themed home decor and gifts in their stores and online. They used email marketing and in-store displays to attract customers.
- Target – Offered a range of Rosh Hashanah products, including decorations and kosher foods. Their marketing included targeted social media ads and email campaigns.
- Hershey’s – Promoted their kosher chocolate products during Rosh Hashanah with special packaging and digital marketing focused on festive celebrations.
- Starbucks – Created limited-edition Rosh Hashanah-themed beverages or pastries, using social media and in-store promotions to engage customers.
- Jelly Belly – Released special Rosh Hashanah-themed candy collections and used digital marketing and social media to promote these festive products.
- Nordstrom – Featured Rosh Hashanah-themed gifts and apparel, using email marketing and in-store displays to reach customers celebrating the holiday.
- Skechers – Released Rosh Hashanah-themed footwear and accessories, utilizing social media and targeted ads to promote their holiday collection.
- Auntie Anne’s – Offered Rosh Hashanah-themed pretzels or special discounts for the holiday, using social media and in-store promotions to attract customers.
- Goldbelly – Promoted Rosh Hashanah meal kits and holiday treats from renowned kosher restaurants. Their marketing included email campaigns and social media ads.
- Uber Eats – Highlighted kosher restaurants offering special Rosh Hashanah menus, using targeted promotions and in-app advertisements.
- Stryker – Marketed their products with Rosh Hashanah-themed advertisements and sponsored community events celebrating the holiday.
- Apple – Released Rosh Hashanah-themed emojis and stickers for iMessage, using social media and digital ads to promote these features.
- L.L.Bean – Offered Rosh Hashanah-themed outdoor gear and apparel, using targeted email marketing and social media campaigns.
- Bath & Body Works – Featured Rosh Hashanah-themed candles and home fragrances, using email newsletters and social media ads to promote these products.
- Coca-Cola – Created Rosh Hashanah-themed packaging and promotional campaigns, using social media and in-store displays to engage with consumers.
- Gourmet Kosher – Ran digital marketing campaigns focusing on Rosh Hashanah recipes and products, including targeted ads and influencer partnerships.
- Peet’s Coffee – Offered Rosh Hashanah-themed coffee blends or discounts, using email marketing and social media to reach customers.
- Zabar’s – Promoted their Rosh Hashanah food offerings, including gift baskets and kosher foods, through targeted email campaigns and social media.
- Lush – Released Rosh Hashanah-themed bath products and gifts, using social media and email marketing to showcase these festive items.
- H&M – Created a Rosh Hashanah-themed apparel collection, utilizing social media and digital ads to promote the collection.
- Crate & Barrel – Highlighted Rosh Hashanah-themed home decor and tableware, using targeted email marketing and social media ads.
- Panera Bread – Offered special Rosh Hashanah menu items and promotions, using email campaigns and in-store marketing to attract holiday shoppers.
These examples illustrate how big brands have effectively engaged with the Rosh Hashanah audience by aligning their products and marketing strategies with the cultural and religious significance of the holiday.
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