Tagged: branding

Brand Equity

Essential Strategies for Measuring Brand Equity

In the competitive marketplace, brands go beyond just logos and slogans. They represent a network of emotions and experiences that impact consumer behavior. Brand equity, an intangible value attached to a brand, plays a...

How to Build Trust as A New Leader

PR’s Role in Rebuilding Brand Trust

In today’s fast-paced world, consumer trust could be a ‘make or break’ factor for a brand. One small slip-up or an unforeseen crisis can swiftly undo years of hard-earned reputation. That’s where the power of public...

brand

Building a Brand in the Digital Age

In today’s digital age, building a brand has evolved from traditional marketing tactics to a dynamic and multifaceted endeavor. The digital landscape offers vast opportunities to connect with audiences, but it also presents challenges...

customer service

How Brands Can Be More Customer Centric

Brands that prioritize customer focus have a higher chance of success in today’s competitive business landscape. Customer focus involves placing the needs, preferences, and experiences of customers at the center of business strategies and...

Using Consumer Reviews and Influencer Marketing to Boost PR

How to Create a Relatable Brand for Consumers

A relatable brand is crucial for connecting with a target audience and building lasting relationships. It resonates with consumers, evokes emotions, and establishes trust and authenticity. Understanding the target audience Understanding the target audience is essential...

VDH blue SQUARE

VIRGINIA DEPARTMENT OF HEALTH OFFICE OF PROCUREMENT AND GENERAL SERVICES REQUEST FOR PROPOSAL (RFP) # VDH-23-525-0321 MARKETING AND COMMUNICATION SERVICES

Close Date: August 10, 2023 PURPOSE The Virginia Department of Health, an agency of the Commonwealth of Virginia, is issuing this Request for Proposals (RFP) to solicit sealed proposals for the purchase of consultant...

Color Formulas

Color Formulas in Branding

Companies use brand color formulas to create a cohesive visual identity that resonates with their target audience and strengthens brand recognition. These formulas consist of previously defined color codes. There are several different color...