The Role Of StoryTelling in PR

For many, communicating to connect with an audience is the ultimate goal of public relations. That’s why digital storytelling is a communications trend with no end in sight, with skilled story writers a vital part of any modern marketing team. Take, for example, a shopper looking for a new pair of shoes. On one rack, […]

Communication, Marketing, Branding & Public Relations Services For Carbon Valley

Gillette and Campbell County are interested in retaining a firm or set of firms that will design, develop, and implement a strategic advertising and public relations campaign that, in collaboration with Gillette and Campbell County, will:  i. Incorporate the Carbon Valley Blueprint, (to be completed fall 2019 by Lone Tree Academics, LLC), promote local awareness […]

Strong Brand Values: Why They Matter

strong-brands

Nike took a big risk when it signed an endorsement deal with former NFL quarterback Colin Kaepernick. The player had caught a lot of flak from the league and from some fans for his unwavering stance on police brutality and racism in the country, and his insistence on kneeling during the singing of the National […]