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By prioritizing diversity, equity, and inclusion, companies today better connect with customers in a globalized world. A staff diverse in backgrounds makes it easier to understand customer needs and values, enabling tailored products and services...
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their...
Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein...
Making a company appear cohesive to its customers is crucial for brand recognition and success, and it starts by integrating all the branding of a business into every business aspect. Since companies spend a...
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms. However, once those parts of a company’s brand have been established, it’s time...
One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media...
A logo reveals the identity of a brand. The combination of text and imagery not only gives people the name of a business, but it also serves as a visual symbol that represents the...
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to...
Until recently, branding meant marking cattle with a red-hot iron so ranchers could identify their herds. But in today’s world, it means a lot more. From there, branding evolved into creating logos that signified...
You may already know that PR is important for marketing your business. However, did you know that branding is integral to PR? Many entrepreneurs just focus on marketing and PR but they fail to...
5WPR - 20 Years Leading PR firm
5WPR, 2023 leading PR firm
