Mental health is a crucial topic today,, and companies have acknowledged its significance in marketing and operations. Mental Health Awareness Month 2023 is this month, and it’s worth noting the top brands that prioritize mental health. By adopting their strategies, other brands can create positive change in their industries.
Rare Beauty
Selena Gomez’s beauty brand, Rare Beauty, has created the Rare Impact Fund, through which it donates 1% of all sales to mental health resources. The fund also raises additional funds through donations and charities. Rare Beauty has gained a large following due to its efforts to bring awareness to mental health. In honor of Mental Health Awareness Month, the brand launched the Mental Health 101 campaign, focusing on the importance of mental health services in schools.
Headspace
Headspace is a meditation app that has become synonymous with mental health and mindfulness. The brand has built a loyal following by offering guided meditations, mindfulness exercises, and other tools to help people manage stress and anxiety. In addition to its app, Headspace has partnered with major brands like Nike and American Airlines. This way, the brand can offer in-flight meditation sessions and other wellness initiatives. For Mental Health Awareness Month, the company shares resources that can help people with their mental health.
Bell Let’s Talk
Bell Let’s Talk is a Canadian mental health initiative that was launched in 2010 by the telecommunications company Bell Canada. The initiative aims to reduce the stigma surrounding mental illness and works to promote access to mental health services. One of the ways Bell Let’s Talk has incorporated mental health into its marketing is through its annual “Bell Let’s Talk Day” campaign. On this day, Bell donates five cents to mental health initiatives for every text message, phone call, and share that uses the #BellLetsTalk hashtag.
Unilever
Unilever is a multinational consumer goods company that owns a wide range of brands, including Dove, Axe, and Ben & Jerry’s. The company has made mental health a priority by incorporating it into its marketing and operations. One of the ways Unilever has incorporated mental health into its marketing is through its “Real Beauty” campaign for Dove. The campaign features women of all ages, sizes, and ethnicities and encourages viewers to embrace their natural beauty. In addition to its marketing efforts, Unilever has implemented mental health initiatives within its own company. These initiatives include employee mental health support services and resources, as well as mental health training for managers.
Lululemon
Lululemon is a Canadian athletic apparel company that has made mental health a priority in its marketing and operations. One of the ways Lululemon has incorporated mental health into its marketing is through its campaigns. In addition to its marketing efforts, Lululemon has implemented mental health initiatives within its own company. These initiatives include employee mental health support services and resources, as well as mental health training for managers.