California Travel and Tourism Commission Issues are seeking a Request for a Proposal for Services in Marketing within the United Kingdom. Visit California, a privately funded nonprofit corporation, is seeking destination representation in the United Kingdom (UK) to promote California as a premier travel destination. The California Travel and Tourism Commission is a private non-profit 501(C)(6) funded by assessed businesses that have an interest in promoting tourism to California.
The Tourism Assessment Program was created under the California Tourism Marketing Act in 1995 with the passage of SB 256. The legislation authorized self-imposition of an assessment by businesses that benefit from travel and tourism. It also authorized the establishment of a non-profit, public benefit corporation, Visit California, to oversee the promotion of California as a premier travel destination.
Visit California oversees the production of a variety of marketing activities, including on and offline advertising, visitor publications and maps, cooperative programs, public relations and trade shows – all designed to promote California to travelers, tourists and the travel trade. For more details please visit http://tourism.visitcalifornia.com in the “Travel Industry” section.
The purpose of this RFP is to seek and retain a qualified agency to act as the Visit California in-market specialist for marketing and sales representation in the UK to promote California as a premier travel destination. The contract period for the Scope of Work contained within this RFP will be July 1, 2015 to June 30, 2016.
The total budget for this RFP, including public relations activities, travel trade activities and administration and overhead is USD $1.5 million.