At Everything-PR if you have PR experience we want to help you find a job. Send resumes to info@everything-pr.com and we will send it to our leading Public Relations agencies and PR jobs we know of.
Some people consider working in the public relations industry as a rewarding career that presents plenty of opportunities across many different adjacent industries. Although these types of jobs have their own rewards, they also have downsides, just like any other profession.
There are several different qualities that are required of anyone looking to get a job in the PR industry, and they include being able to create or identify newsworthy angles to stories; great attention to detail; being able to efficiently work in a fast-paced environment; and most importantly, excellent communications skills.
Networking
Plenty of times, reaching the goal of a PR campaign tends to be based on who the PR professional knows and has a good relationship with, which means networking is an essential skill. The same thing can be applied to getting a job in the industry.
Although there are plenty of available positions in many agencies and companies, knowing how to approach the organization and getting recognized is going to bring a lot more success. Of course, there is always the option of applying for internship positions to get more experience, learn about the industry, and meet people that way, and that’s one of the great things about PR. There are plenty of ways – both online and offline – where PR professionals communicate and network, which means it’s a relatively open industry.
Communication
Another essential in public relations, is, of course, communication. This is vital to getting a job, and to having a successful career because PR is all about communication. Whether that’s communication with the public, with media outlets, with influencers, or with other PR professionals, anyone looking to join the industry should be comfortable talking to people they don’t know through any means of communication.
That also entails speaking with authority, no matter what the subject of the discussion might be, as having faith in the product or story means it’s going to be a lot easier to convince others of its potential.
Digital Skills
Living through a digital era means all PR professionals must have a good understanding of how to optimize both traditional and digital PR campaigns. That means getting the most out of Search Engine Optimization (SEO), knowing how to navigate social media platforms, and knowing the relatively unwritten communications rules of those platforms.
Making a Choice
One of the key choices that PR professionals make is choosing whether they want to work at a PR agency or in-house with a company. Choosing to work at an agency frequently means working with multiple clients on different campaigns, which is a great way to learn more about the industry and experience various opportunities.
Meanwhile, working in-house, typically for a large company, means taking the time to work on campaigns over a longer period of time. Although that doesn’t result in a variety of experiences and opportunities, it provides more stability, and sometimes, chances to travel abroad.
At Everything-PR if you have PR experience we want to help you find a job. Send resumes to info@everything-pr.com and we will send it to our leading Public Relations agencies and PR jobs we know of.