One of the many difficulties a public relations practitioner faces is matching a client’s needs and preferences with home run results. If you can understand what your client wants, and then deliver it, you’re already ten steps ahead on your quest for client satisfaction.
While this may seem like a relatively simple task, when it comes to hosting an event that makes your clients hearts skip a beat there are many variables that come into play. What is the client’s end goal? Who is the target audience? Is there a designated budget? What do you need to make this event come alive? Simply, and one of the hardest things to articulate, what fits my client’s personality?
Splacer, the leading platform for renting unique event spaces across America’s largest cities, has announced a partnership with Syte, a visual AI company that will allow Splacer to provide publicists the perfect tool to match client expectations with reality, when planning for their next big event.
Photo courtesy of Splacer
Syte currently works with companies like Kohl’s, Samsung and Kim Kardashian’s Screenshop App to curate user experiences, making real life inspirations in their world immediately discoverable digitally through intuitive artificial intelligence. In partnering with Splacer, publicists will now be able to offer clients a new way to pinpoint the perfect space for an event, whether it be a media happy hour, brand activation or industry panel. Splacer and Syte are amongst the first to offer this ground breaking technology that will allow AI to be applied to space image recognition rather than to a specific object, eliminating the ambiguity of aesthetic preferences when putting together something experiential.
Photo courtesy of Splacer
“The possibilities of this technology are endless. By understanding space as a whole, Splacer will be able to offer our clients new ways to search & locate spaces for their upcoming activities,” said Lior Ash, Splacer CTO & Co-Founder.