This move follows the sad passing of Dave Robinson, former Regional President and CEO of H+K for Australia, Middle East, Africa, South and Central Asia. Sue Cook continues to lead Australia’s operations as Managing Director, while McGeachin takes over those in India, Middle East, Africa and Turkey. McGeachin already assumed corporate leadership responsibilities as COO of H+K Middle East and Turkey and also served as a senior client leader on multiple accounts such as dnata, Intel, Dubai World Trade Centre, Etihad Rail, GAFI and Mubadala Aerospace.
“Sconaid is one of our most trusted and respected colleagues within the H+K global network and I am extremely confident in her abilities to lead this far-reaching region,” said Martin. “She worked closely with Dave for many years and has extensive experience managing integrated corporate communications campaigns including devising cross border corporate reputation programs. Sconaid provides unrivaled senior counsel on internal communications and change management, and on issues and crisis management, which positions her to continue our growth in India, Middle East, Africa and Turkey.”
McGeachin has over 20 years of experience in the field, in which time she worked in several places such as Avon Rubber plc, UK PR consultancy, or Mmd. She is currently Chair of the Middle East PR Association (MEPRA).
“It is a tremendous privilege to have been appointed Dave’s successor,” stated McGeachin. “Having collaborated so closely with Dave over the last few years, I will endeavour to continue his vision to mentor and develop our teams, increase professionalism and successfully grow our operations in these developing markets.”