Spirits companies have started to turn to influencers to connect with their consumers. This has come about because influencers have the ability to reach a wider audience than traditional advertising methods.
As spirits brands continue to grow, they are looking for new ways to reach their audience, and influencer marketing may be the solution. It’s no secret that influencers can provide a high return on investment (ROI) for brands as this has been proven over the years.
Spirit companies have been able to connect with their customers through the power of influencer marketing. This method of marketing has become more popular over time, as it allows companies to target specific demographics with a message that’s relevant to them.
Influencer marketing is also an easy way for spirit brands to reach a wide audience at once. It’s not uncommon for spirits companies to work with several different influencers at once, but there’s an added benefit when they choose to work with large-scale influencers.
How Social Media Influencers Influence Consumer Behavior
Large-scale influencers have the ability to change consumer behavior by inspiring them or giving them insight into products that they may not have known about otherwise. Spirits brands can take advantage of this by partnering up with these influential individuals who have large followings across multiple platforms such as Instagram or YouTube.
Larger brands are turning to influencer marketing to promote their products, and Spirit companies are no exception. Liquor and spirits companies have been using influencers for years, but now they’re taking it to a new level.
According to a recent report from Nielsen, US alcohol consumption has risen 1% over the past year, with millennials leading the charge, and brands are taking notice. The rise of influencer marketing has made it easier than ever for spirits companies to find the right influencers who can help them reach audiences across social media platforms like Instagram, Twitter, and Facebook.
With the right strategy in place, and with the right tools at their disposal, spirits companies can drive sales by reaching consumers directly through their favorite influencers.
The role of Millenials
The spirit industry is a highly competitive one. To stand out, companies are relying on influencers to help them reach new audiences and create a buzz around their products.
The trend of increased spirit consumption is being driven by millennials and Gen Z consumers, who are more open to trying new products than their older counterparts.
But while millennials may be willing to experiment with new products, they’re also incredibly skeptical. To combat this skepticism, spirit brands are relying on influencers or social media personalities with a large following to help spread the word about their products.
Influencers can help spirit brands reach younger demographics by offering a trustworthy voice for their brand and connecting with fans on an intimate level. For example: If someone likes watching a particular influencer’s videos and follows them on Instagram, it’s likely that person will pay attention to what that influencer has to say about a particular spirit brand.
Ronn Torossian is Founder of 5WPR.