The Power of Executive Advocates and Social Media

With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to advocate for the brand itself.  The reason? That’s where the market is. Three … [Read more...]

Lauren Sloat of Streetsense on Influencer Marketing

streetsense

Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing.  Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together through experience-focused strategy and design. What are some … [Read more...]

Creating An Influencer Marketing Strategy

How Do You Create An Influencer Marketing Strategy? When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns. But those are just the broad strokes. A successful … [Read more...]

Hype of the Influencer Industry

The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is set to become a $15 billion business by 2022. The credibility of the industry has experienced a recent uplift, with more brands than ever proving ready … [Read more...]

2020 Influencer Marketing Trends

2020 Influencer Marketing Trends The world of digital marketing has undergone a series of transformations in recent years, with the evolution of new consumer technology, available platforms and even new languages. As such, there has been a parallel shift in how companies choose to market their … [Read more...]

THE FUTURE OF AI

THE FUTURE OF AI There’s a quote from several unknown sources that circulates just about every Father’s Day that says “not all things in life are forever.  Thankfully there are some relationships that are here to stay.”  It also appears to accurately describe the future of the … [Read more...]