Tagged: influencer marketing

Developing an Influencer Marketing Strategy

Companies that want to invest in influencer marketing campaigns to reach their target audiences first need to create their influencer marketing strategy. With the help of a strategy, companies can have a much easier time reaching...

Advantages of Influencer Marketing Campaigns

Influencer marketing campaigns by influencer marketing agencies are aimed at developing relationships with the people that have the power to influence the target audience of a company. These influencers can be industry experts, bloggers, social media stars,...

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BeReal, the anti-influencer app

Over the last few years, many businesses have entered into partnerships with social media influencers to increase awareness among customers and since then, Influencer marketing has become a $10 billion industry. This has also...

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Tips for Video and Influencer Marketing Efforts 

Through digital marketing companies can focus on creating more value for their target audiences while still retaining a competitive edge over their markets. With a successful digital marketing strategy companies need to get different...

Personal finance influencers

Everybody needs to be equipped with knowledge that can help them make important financial decisions. When we are bogged down by financial responsibilities, we often turn to financial experts. With our growing dependence on...

Evolution of influencer marketing

The pandemic saw a lot of businesses pressing pause on campaigns and sometimes canceling them completely. With physical events canceled and brick-and-mortar stores shut, businesses had to completely reconsider how to reach consumers. To...

The Power of Executive Advocates and Social Media

The Power of Executive Advocates and Social Media

With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to...

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Lauren Sloat of Streetsense on Influencer Marketing

Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing.  Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together...