With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to advocate for the brand itself. The reason? That’s where the market is. Three … [Read more...]
Lauren Sloat of Streetsense on Influencer Marketing
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing. Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together through experience-focused strategy and design. What are some … [Read more...]
Writing An Influencer Marketing Contract? Read This First
The phenomenon of influencer marketing is going from strength to strength. A growing number of brands are leveraging influencer marketing to reach their target audience, and what was once a niche digital marketing strategy is quickly becoming an established strategy in its own right. Even … [Read more...]
Spotting Fake Social Media Influencers
Spotting Fake Social Media InfluencersPhoto from Inc.com The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same time, however, … [Read more...]
Influencer Marketing Trends To Watch
The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach $10 billion this year. Influencers on other platforms, like Snapchat, YouTube, and TikTok, are also finding a foothold with lucrative markets of … [Read more...]
Creating An Influencer Marketing Strategy
How Do You Create An Influencer Marketing Strategy? When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns. But those are just the broad strokes. A successful … [Read more...]
Hype of the Influencer Industry
The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is set to become a $15 billion business by 2022. The credibility of the industry has experienced a recent uplift, with more brands than ever proving ready … [Read more...]
2020 Influencer Marketing Trends
2020 Influencer Marketing Trends The world of digital marketing has undergone a series of transformations in recent years, with the evolution of new consumer technology, available platforms and even new languages. As such, there has been a parallel shift in how companies choose to market their … [Read more...]
THE FUTURE OF AI
THE FUTURE OF AI There’s a quote from several unknown sources that circulates just about every Father’s Day that says “not all things in life are forever. Thankfully there are some relationships that are here to stay.” It also appears to accurately describe the future of the … [Read more...]
Three Marketing Takeaways from a Top Influencer Agency
Last year, Joe Gagliese, co-founder of the popular influencer agency Viral Nation, sat down for an interview with Vox. In the interview, Gagliese talks at length about the makings of a successful influencer career as well as a marketing campaign that converts, and there is useful information to be … [Read more...]