With the number of social media platforms available to businesses, it’s not always easy to choose the right one. If a company is trying to reach and target a younger generation of consumers, it should be creating short-form video content. This type of content works well with younger customers all over the world. That means companies will have to find the ideal platform for sharing short-form video content.
TikTok
The most popular short-form video content-sharing platform these days is TikTok. Boasting about 1 billion monthly active users. The platform skyrocketed in popularity at the beginning of the pandemic, reaching younger generations. These young audiences enjoy both sharing and engaging with the videos they see on the platform. They’re also likely to make purchases after they see a product recommendation from a person they trust on the platform. That makes TikTok one of the ideal platforms where companies can share their own short-form video content. Businesses can also monetize their content in a few different ways, and create advertising campaigns. This way, they can ensure they’re reaching as many potential consumers as possible with their target audience. Another benefit that companies get from using TikTok is that they can repurpose their content. Then, they can share the same videos on other platforms as the ones mentioned below.
YouTube Shorts
YouTube has been around for almost two decades now, and there’s no person online that doesn’t know about it. The YouTube Shorts feature was launched in 2020, in an effort for the platform to compete with TikTok. In the time since then, the YouTube Shorts feature has reached over a billion monthly active users. Recently, creators got the opportunity to start joining the YouTube Partner Program. As long as they meet the requirements, they can monetize the content they share on YouTube Shorts. Companies can use the platform to tease some of the longer content that they share on YouTube through YouTube Shorts. They can also re-share the content they create for other platforms.
Instagram Reels
Finally, the last competitor to TikTok came from Instagram, when it launched its own short-form video content feature. This happened back in 2020, and users sharing Reels content can create videos that are up to 90 seconds long. Like TikTok, users can also add sounds, music, filters, and other special effects to the content. The benefit that users can get from Instagram is that the feature has already been monetized. Although monetization is invite-only right now, users get to earn money based on a few factors. Those factors include the performance of the content, the number of Reels, and a few others. Companies can create content for TikTok and share it to Instagram Reels to reach more people across both platforms.