Tagged: social media marketing

Social media

Core Social Media Metrics

Social media is crucial for brand marketing strategies. It helps companies connect with their audience, build brand awareness, and drive engagement. To gauge the effectiveness of social media efforts, brands must track key metrics. These...

Snapchats AI

The Rundown on Snapchat’s AI Integration

Snapchat recently announced the release of My AI, an artificial intelligence-powered Snapchat AI chatbotthat can converse with users through text messages. My AI was developed in collaboration with OpenAI, the nonprofit research organization that focuses on advancing...

Employee Social Media Behavior

Social Media Marketing for Businesses

Social media marketing is a powerful tool for companies to build brand awareness, engage customers and drive sales. With over  4.2 billion users worldwide, investment in this area is rising as businesses aim to reach...

ig ad

Types of Instagram Ad Campaigns

Instagram is one of the most effective platforms for businesses to reach and engage with potential customers. It has over one billion active users. It also comes with a range of advertising options that companies can...

social media strategy

Generating In-Store Traffic Through Social Media

Instagram is one of the top social media networks for businesses. With over 1 billion active monthly users, companies can leverage it to drive sales and in-store visits. Content Companies should use Instagram to promote their...

Instagram brand

Ensuring Brands Thrive on Instagram

Instagram is a powerful marketing tool for businesses, with over a billion active users. To stand out on this platform, companies need to understand the unique features and tools available and start using them to their...