Tagged: social media marketing

Snapchats AI

The Rundown on Snapchat’s AI Integration

Snapchat recently announced the release of My AI, an artificial intelligence-powered Snapchat AI chatbotthat can converse with users through text messages. My AI was developed in collaboration with OpenAI, the nonprofit research organization that focuses on advancing...

Employee Social Media Behavior

Social Media Marketing for Businesses

Social media marketing is a powerful tool for companies to build brand awareness, engage customers and drive sales. With over  4.2 billion users worldwide, investment in this area is rising as businesses aim to reach...

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Types of Instagram Ad Campaigns

Instagram is one of the most effective platforms for businesses to reach and engage with potential customers. It has over one billion active users. It also comes with a range of advertising options that companies can...

social media strategy

Generating In-Store Traffic Through Social Media

Instagram is one of the top social media networks for businesses. With over 1 billion active monthly users, companies can leverage it to drive sales and in-store visits. Content Companies should use Instagram to promote their...

Instagram brand

Ensuring Brands Thrive on Instagram

Instagram is a powerful marketing tool for businesses, with over a billion active users. To stand out on this platform, companies need to understand the unique features and tools available and start using them to their...

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Generating Sales on Facebook

Companies that want to generate more sales and revenue through Facebook need to focus on advertising on the platform with the right strategies. There are several different ad types that companies can use to...

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Cancel Culture and Reputation

We’re all living in an era when the social media phenomenon of “cancel culture” is either unavoidable or inevitable. However, the term itself, and “cancellations” aren’t a new thing that became popular with the...