Influential Beauty Chief Marketing Officers

Here are ten influential Chief Marketing Officers (CMOs) in the beauty industry known for their leadership and impactful strategies:

1. Alexandra Trower – CMO at Revlon, Trower leads the global marketing strategy for this iconic beauty brand.
2. Sarah Boyd – CMO at Tatcha, Boyd drives marketing initiatives for this luxury skincare brand, focusing on digital and influencer strategies.
3. Lisa McCarthy – CMO at Estée Lauder Companies, McCarthy oversees marketing for a diverse portfolio of brands including Estée Lauder, Clinique, and La Mer.
4. Aimee Lichtenstein – CMO at L’Oréal Paris, Lichtenstein manages global marketing efforts and innovation for one of the world’s largest beauty brands.
5. Laurie Simon – CMO at Coty Inc., Simon is responsible for marketing strategies across multiple beauty brands including CoverGirl and Sally Hansen.
6. Elena Cardone – CMO at Avon, Cardone focuses on revitalizing the brand’s marketing and digital presence to reach modern consumers.
7. Mary Beech – CMO at Kate Spade Beauty, Beech drives marketing for this fashion-forward beauty line, aligning with Kate Spade’s brand identity.
8. Diana Schmidtke – CMO at Urban Decay, Schmidtke leads marketing strategies for the brand known for its edgy and bold beauty products.
9. Tina Hedges – CMO at Tarte Cosmetics, Hedges oversees marketing strategies for this popular cosmetics brand known for its cruelty-free and eco-friendly products.
10. Elisa Gelfand – CMO at Kiehl’s, Gelfand is responsible for marketing strategies and brand development for this well-regarded skincare brand.

These CMOs are recognized for their expertise in driving growth, innovation, and brand identity in the competitive beauty industry. Beauty PR and Beauty digital campaigns require strategy, creativity and hard work.