The National Mission for Clean Ganga is seeking a social media company. Ganga is the longest river in India having second largest water discharge of all rivers in the world. The Ganga basin is the most heavily populated river basin in the world, with over 400 million residents. River Ganga along with her tributaries has been the source of physical wellbeing, a life source, to millions of people, at the core of development and growth of their culture and civilization from time immemorial, perceived by people as a sacred entity and revered as ‘Ma Ganga’.
The region seeks more people to know the region needs to be revitalized, and as such has issued an RFP and seeks a social media agency to:
- To raise awareness about the need and necessity for Ganga Rejuvenation.
- Make people aware about various initiatives and activities that are linked to Ganga rejuvenation and environment and also the manner in which people can contribute to the cause of Ganga Rejuvenation.
- Widening NMCG reach among different communities on social media and online platforms.
The chosen agency will need to create a comprehensive social media promotion strategy, create and subsequently maintain the official Facebook Page, Twitter Profile, You Tube Channel, Google plus, LinkedIn and Instagram including any other social media platform for the Ganga River;develop and upload on various social media platforms, creative content or adapt the already available creatives.
The Agency would be responsible for enhancing reach of messages in two languages (English & Hindi) and more. They seek monitoring and tracking services, and more.
Proposals are due by March 21, 2016 and should be submitted to:
National Mission for Clean Ganga Rear Wing, 3rd Floor, MDSS Building 9, CGO Complex, Lodi Road, New Delhi-110003