SUBMISSION DEADLINE: September 13, 2024, 5:00pm, close of business
Questions may be submitted in written form no later than August 16, 2024, to:
RFP Contact Name: Theresa Williams
Contact Address: 979 Middleton Street
Telephone Number: 803.533.6000
Email Address: Theresa.williams@orangeburg.sc.us
PROJECT OBJECTIVE
To plan, coordinate and deliver public information and related services to media
and the public regarding activities, events and breaking news related to the City Of
Orangeburg. Delivery channels are to include (but not limited to) print, television,
radio and social media outlets.
PROJECT SCOPE AND SPECIFICATIONS
Marketing & Public Relations Duties
Performs marketing and public relations duties for the city, to include all city
officials: writes speeches as needed and coordinates the publication and
distribution of marketing, promotional and educational materials for city
department initiatives and activities, including newspaper articles and
advertisements, press releases, brochures, fliers, web and social media content, etc.
– Consults with department managers and administrators regarding program
goals and to gather information.
– Creates artwork, design and layout of materials; edits draft and approves final
designs.
– Manages, post and submit materials to website and media outlets.
Media & Public Relations Services
Create and implement a comprehensive media & public relations plan that aligns
with the city’s communication strategies and standard operating procedures.
Build and maintain relationships with media, arrange executive speaking
opportunities, and thought-leadership positioning.
Develop and maintain a targeted media list.
Cultivate and maintain relationships with reporters, editors and bookers at key
media publications, outlets and programs.
Proactively pursue positive stories and respond to inquiries across all forms of
media: broadcast, digital, podcasts, print, etc.
Develop and implement a crisis communication plan to support the city’s global
crisis communications strategy.
Provide medica training for executives and senior staff, as needed.
Primary Media Spokesperson
Serves as primary media spokesperson for the city, interacting directly with media
and advising staff on interactions.
Creates positive output and responses to negative media content to tell the city’s
story in a positive manner.