Cofounded by Sara Andréasson and Jill Mcdermott, the bi-coastal PR agency Michele Marie PR has grown from an idea without an actual business plan to an agency with a star-studded client portfolio.
Thanks to the nearly decade-long partnership, Andréasson and McDermott have grown the company to a full-service PR agency that specializes in celebrity, editorial, and event-driven press within the beauty, fashion, and lifestyle industries. To provide exceptional validation that buyers and consumers need, the award-winning agency capitalizes on influencer posts, celebrity affiliations, digital placements, experiential coverage, and editorials.
Given the outstanding nature of Michelle Marie PR, a brief on the agency’s notable accomplishments, client portfolio and the firm’s insights on PR and COVID-19, spotlights the firm’s growth and contribution to the PR space.
Notable Accomplishments
#1. 10 Top NY Public Relations Firms award
Having proven their metal, Michele Marie PR secured position four in the 10 Top NY Public Relations Firms of 2019. Specializing in securing third-party content for clients, the fast-growing agency employs an extensive network of journalists, influencers, and bloggers to take brands to the next level.
Highlighting the PR agency’s diligence and marketing prowess, it was voted in the top three categories of PR Rocket’s 10 Best PRs and Best of Beverly Hills businesses for more than five years. Key strategies that enabled the firm to stand-out include editorial events, celebrity endorsements, social media management, special event management, and product placement.
Client Portfolio
The PR agency’s client portfolio includes notable brands like Grana, Tolani, Coca-Cola, Mattel, Warner Brothers, Ban.do, and Henri Bendel.
Most recently, the company worked on content that featured topics like products that every twin parent needs, best bath towels, stylish wear during summer, antibacterial gel, and must-have home accessories.
Insights on PR and COVID-19
On COVID-19, the PR agency’s co-founders emphasized the importance of brands sharing how they are helping local communities in these uncertain times. With media outlets jam-packed with news on the coronavirus pandemic, the PR executives have highlighted the importance of light-hearted readings from popular media sites like Who What Wear, Coveteur, Buzzfeed, Refinery29, and PopSugar.