5WPR has secured the skincare brand StriVectin as its latest client. The 5W Beauty PR team is set to take on the role of driving strategic storytelling for StriVectin’s core products and innovations, as well as for the overall company. The focus will be on reinforcing the brand’s scientific formulas, supported by clinical credentials, testimonials, and before-and-after results. StriVectin’s Chief Marketing Officer, Anncy Rowe, expressed confidence in the partnership, emphasizing the importance of the upcoming year for the brand as they reintroduce it to key opinion leaders in the competitive clinical skincare space. Rowe believes that the collaboration with 5WPR will play a crucial role in elevating the storytelling behind some of StriVectin’s most iconic SKUs.
Golin has appointed Dawn Langeland and Cori McKeever, currently serving as the agency’s New York and global healthcare presidents, to jointly lead North America, the agency’s largest region. In their newly established co-president roles, Langeland and McKeever will retain their current positions while assuming additional responsibilities at the regional level. Dawn Langeland, responsible for overseeing Golin and The Brooklyn Brothers in New York, will now also take charge of Golin operations in the Western and Southeast regions, along with Canada, Brazil, and Mexico. Cori McKeever will maintain her role overseeing both Golin Health and Virgo Health brands. She will also assume increased management responsibilities for the agency’s Central region, including the Chicago headquarters and the Dallas location.
Highwire has acquired content marketing firm Candor Content, aiming to bolster its digital marketing offerings. This strategic move expands Highwire’s content capabilities, incorporating SEO, lead generation, brand journalism, and other content services into the agency’s integrated marketing and communications mix, particularly focusing on tech and healthcare. Highwire Principal Emily Borders emphasized the cultural and philosophical alignment between Highwire and Candor Content, both sharing a common goal of delivering high-impact business results for clients through storytelling, content, analytics, and digital activation. This acquisition follows Highwire’s strategic investment from Shamrock Capital in September 2022, aimed at fueling the agency’s growth.
Marino has taken on Aalto, a homebuying platform providing an online alternative to traditional real estate agents. Marino’s role will be centered around shaping Aalto’s narrative and positioning the company as a leading force driving change within the real estate industry. Aalto CEO & Founder Nick Narodny expressed confidence in Marino’s ability to elevate the brand’s awareness, citing Marino’s extensive experience in advancing companies that transform how homes are bought and sold nationwide.