DUE DATE: June 29th, 2023
Overview of Request for Proposals.
The marketing firm shall be responsible for the development and implementation of various marketing tactics at the Brooklyn Army Terminal and the Made in NY Campus as well as other properties made priority by the New York Economic Development Corporation (NYCEDC) that support our placemaking and leasing activities to help brand the campuses as well as drive potential new business and traffic to the facilities. The firm shall act as the primary point of contact for NYCEDC’s marketing efforts at these facilities, working primarily with the NYCEDC Marketing team as well as at times the Asset Management team.
SPECIFIC SCOPE OF SERVICES
In its delivery of the Services, the Consultant shall perform a series of tasks (“Tasks”) under the direction of the project team (the “Project Team”), which will consist of NYCEDC representatives working with selected Consultants to complete the program. The Consultant’s implementation of each Task shall be subject to the Project Team’s approval.
Task 1: Copywriting/editing
A. Develop written content for marketing materials, including brochures, flyers, and other printed matter
B. Edit and proofread content for accuracy and clarity
C. Ensure that all written content is consistent with NYCEDC’s brand voice and tone Deliverable: final copy for use in marketing materials
Task 2: Graphic design and art direction
A. Design and layout marketing materials, including brochures, flyers, signage and other printed matter
B. Develop visual concepts and designs that are consistent with NYCEDC’s brand guidelines
C. Provide art direction and guidance to any external vendors or partners involved in the design process
Deliverable: final designs for use in marketing materials
Task 3: Media planning
A. Develop a media plan for NYCEDC’s marketing efforts, including both traditional and digital channels
B. Conduct market research to identify the most effective channels for reaching NYCEDC’s target audience
C. Develop a budget for media spend, including recommendations for allocating funds across different channels
Deliverable: finalized media plan with recommended channels and budget allocation
Task 4: Photo editing
A. Edit and retouch photos for use in marketing materials, including brochures, flyers, and other printed matter
B. Ensure that all edited photos are consistent with NYCEDC’s brand guidelines
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C. Provide guidance to any external vendors or partners involved in the photo editing process
Deliverable: final edited photos for use in marketing materials, social media, and other media as well
Task 5: Animation
A. Develop animated content for use in digital marketing materials, including web and social media content
B. Ensure that all animated content is consistent with NYCEDC’s brand guidelines
C. Provide guidance to any external vendors or partners involved in the animation process
Deliverable: final animated content for use in digital marketing materials
Task 6: Social media
A. Develop a social media strategy for NYCEDC’s marketing efforts
B. Create content for social media channels, including written content, graphics, and videos
C. Manage and monitor NYCEDC’s social media channels, including responding to comments and messages
D. Manage and track metrics of social media
Deliverable: finalized social media strategy and content calendar, as well as ongoing management of social media channels and regular tracking reports of output
Task 7: Account management
A. Act as the primary point of contact for NYCEDC’s marketing efforts
B. Provide regular updates and progress reports to NYCEDC’s management team
C. Manage external vendors and partners involved in the marketing process
Deliverable: regular progress reports and ongoing management of external vendors and partners
Task 8: Video production
A. Develop video content for use in digital marketing materials, including web and social media content
B. Ensure that all video content is consistent with NYCEDC’s brand guidelines
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C. Provide guidance to any external vendors or partners involved in the video production process
Deliverable: final video content for use in digital marketing materials
Task 9: Signage
A. Design and layout signage for NYCEDC’s properties
B. Ensure that all signage is consistent with NYCEDC’s brand guidelines
C. Provide guidance to any external vendors or partners involved in the signage design and production process
Deliverable: final signage
Task 10: Creation of marketing materials and experiential marketing events
A. Develop marketing materials, including brochures, flyers, other printed matter, and experiential marketing event plans as needed
B. Ensure that all marketing materials and experiential marketing events are consistent with NYCEDC’s brand guidelines
C. Provide guidance to any external vendors or partners involved in the marketing materials design and production process
Deliverable: final marketing materials for use in NYCEDC’s marketing efforts and planning and facilitation of experiential marketing events
Task 11: Advertising
A. Develop content for use in digital, print, and out-of-home advertising outlets, including web and social media content
B. Ensure that all ad creative is consistent with NYCEDC’s brand guidelines
C. Provide guidance to any external vendors or partners involved in the advertising production process
Deliverable: Advertising ads content for use in various platforms, as well as media spend plan and estimated costs