Perry Communications Group: Agency Profile

Founded in 1996, Perry Communications Group (PCG) is a Sacramento-based communications agency led by Kassy Perry, built around healthcare communications, public affairs, and nonprofit advocacy campaigns for corporate and mission-driven clients.

Under Perry’s direction, the agency leads major initiatives in the entertainment, environmental, energy, and healthcare industries — with additional depth in mental health, ongoing care, public health, and senior living communities.

Category: Healthcare, Public Affairs, Nonprofit. See the Best Healthcare PR Agencies 2026 Index and The Leading PR Firms in 2026 — The U.S. Index.

PCG’s Leadership

Kassy Perry, CEO & President

A force on her own and a shrewd strategic thinker, Perry stole the limelight by allowing her colonoscopy to be televised nationally — an attempt to raise awareness for colon cancer screening. By combining unconventional and proven approaches, Perry brings monumental attention to her clients’ causes.

For her work, Perry was honored with a Lifetime Achievement Award by the Sacramento Public Relations Association. She has earned more than 75 awards for her contribution to the PR and communications space. Notable recognitions include Capitol Weekly’s “100 Most Powerful Political Players in California” — five times in the past nine years — plus recognition from the California State Assembly and Senate.

Having served as broadcaster, state legislator, chief consultant for a legislative policy committee, and advisor to three California governors, Perry brings unique perspectives to PR and strategic communication. She serves on the boards of the San Joaquin Valley Health Care Foundation, Legacy Health Endowment, California’s Jack Russell Rescue, and Capitol Weekly.

Julia Spiess Lewis, Senior Vice President

An experienced issues-management expert, Spiess brings smart strategy development and seamless implementation of large-scale projects. Her innate ability to grasp and prioritize key information allows her to develop high-impact campaigns for corporate and nonprofit clients.

Achievements include serving as media strategist for the “Save Our State Parks” campaign for the California State Parks Foundation, which generated significant media attention and public pressure on the governor to protect California’s parks.

Spiess spearheaded the “We Stand With Seniors” campaign for West Health Company and developed the “Why Travel Matters” public affairs program for Visit California — while additionally leading community relations for the Bonnie J. Addario Lung Cancer Foundation, which promotes lung cancer awareness and patient support.

Spiess has secured senior advisor positions in multiple consumer advocacy groups and served on the boards of the International Association of Business Communicators’ Sacramento Chapter (IABC Sacramento) and California Women Lead’s Sacramento Chapter.

Category & Practice Focus

PCG operates at the intersection of three practice areas Everything-PR tracks closely:

• Healthcare communications — patient advocacy, disease-awareness campaigns, senior care, mental health. See the Best Healthcare PR Agencies 2026 Index.
• Public affairs — legislative and regulatory campaigns, especially California-focused.
• Nonprofit and cause-driven PR — environmental, public health, and mission organizations.