Media OutReach, the official Asia Pacific representative for Marketwire, has launched a new media monitoring service, that offers businesses real-time analytics, to help communications and marketing professionals work more efficiently.
With customers like British Telecom, Raffles Hotels & Resorts, Corel Corporation, Fleishman-Hillard China, Frost & Sullivan, and many others, Media OutReach is quickly becoming one of the most trusted service providers in Asia Pacific, and the world. For its new real-time media monitoring service, the company scrutinizes print publications in more than 60 countries, and scans online entities at a global scale.
What sets the service apart is the claim that it is able to provide real-time analytics for both online and print mentions. While there are many real-time social media monitoring services – like uberVU and Heartbeat; and even radio and TV monitoring services like eMedia Monitor, Media OutReach attempts to offer analytics of various forms of content generated from print and online media, plus broadcast media for true multi-media news coverage. The platform then allows users to generate analysis reports instantly, all according to their own, customized parameters. Furthermore, the system can then evaluate the overall performance of a communications team, track performances in different countries, and make comparisons with competitors.
Media OutReach is available in English, as well as simplified and traditional Chinese.