The past couple of years have been turbulent. To some extent, they have made businesses realize the importance of a good PR team. A good PR team needs various tools. Those tools can be presentations, conferences, press tours, brochures, or even company newsletters. A lot of media platforms have moved online, and PR professionals are using online tools. Normally PR tools have a database of press contacts, a CRM, and an outreach engine. Some tools have analytics features that help PR professionals work out which type of pitch would work out best. Given below are some PR tools that can help a brand stand out.
PitchPress
Fashion brands use PitchPress to help them get product placements in both print and digital media. The fashion industry is highly competitive, and to survive in this industry, brands need niche PR services. This is exactly what PitchPress provides. It enables brands to connect with fashion journalists and develop media strategies to amplify their reach.
Muck Rack
Muck Rack is an online service that transforms data from PR campaigns into reports. Muck Rack users can view information on journalists and the articles they have worked on. It helps companies monitor trends, and makes pitching faster. The product has targeted outreach and tools for journalists. Their database is comprehensive and their customer service team is responsive.
Ninja Outreach
Ninja Outreach is helpful in automating PR outreach strategies. It gives access to bloggers and social media influencers. It helps create effective campaigns by selecting influencers who are suitable for companies’ target audiences. It enables users to automate their email outreach campaigns for digital PR, guest posting, and link building. It has a tool which collects contact information, which is extremely time-saving.
Meltwater
Meltwater provides insights that are AI-driven. This makes the digital PR efforts of a brand that uses it measurable. With the tool, users can track social media mentions, SEO ranking and sentiments associated with a brand. It gives daily social media alerts, and it’s dashboard is easy to navigate. It also offers on-demand reports which have been put together by analysts.
ResponseSource
ResponseSource allows users to connect with media personalities, journalists, and influencers. This tool helps businesses gain PR coverage. It helps businesses connect with content creators and journalists. It also has a list of journalists and influencers. The list includes details about the contacts such as their names, pitching preferences, and preferred subjects.
HARO
Help A Reporter Out, or HARO is becoming increasingly popular as a PR tool. Journalists registered with this tool send out source requests. A source request is a request made by a journalist who needs expert opinion and a particular source for it. Users registered with this tool receive such source requests that are related to their business. Users can pitch to journalists, and if they are interested, they can reach out to them.