The province of New Brunswick, Canada is seeking an agency to research, plan and execute the production of up to 15 Minutes videos (in both official languages, English and French). When the product is completed and delivered, THC will coordinate the media buy and social media execution (if applicable to the execution of the plan). The ads should not be more than 1:30 minutes long.
Background:
The Department of Tourism, Heritage and Culture (Department) has a mandate to generate economic prosperity for New Brunswick through responsible promotion and development of year-round tourism activities, while maintaining the environmental and cultural integrity of the province. Tourism is an economic engine – it is the largest industry in the world. In New Brunswick, spending by visitors exceeds a billion dollars. These expenditures represent $605M in provincial Gross Domestic Product (GDP), which is more than the primary industries of agriculture, forestry and fisheries combined. Often overlooked is the contribution tourism revenue makes to improve the quality of life for residents of New Brunswick, delivering $93M in provincial tax revenues. Whether it is fostering small business success or creating conditions for growth, tourism is paramount to the social and economic well-being of this province.
In September 2016, the Government launched the Economic Growth Plan for New Brunswick. This plan sets out the framework for driving the New Brunswick economy forward; it is a directional plan outlining how government will mobilize to ensure there is a coordinated, complementary effort to improve New Brunswick’s economy and realize maximum benefits.
Scope of Work:
Goals:
- Create awareness and educate NB residents of New Brunswick history and how it relates to Canadian Confederation.
- Present New Brunswick and New Brunswickers today, thereby building NB identity, pride and positive aspirations for the future.
Objectives:
- Engage New Brunswickers through social media; and
- Encourage residents to learn about New Brunswick’s role in Confederation and how our province and its people have helped shape Canada.
Due Date
August 24, 2017 to:
Address:
Fredericton Region Provincial Centre
Suite 2300, 2nd Floor,
300 St. Mary’s Street
Fredericton, N.B. E3A 2S4
PR firms in Canada include Edelman PR and Burson-Marsteller.