Goal: Facilitate development of a welcoming and inclusive climate for new group of students entering campus across multiple stakeholders. Products will include brochures, fact sheets, bookmarks, social media posts, video and other branding items. Themes are based on FGCU identity as eagles and may include feathers, wings, talons, eagle eye, flocks (convocation), flight (frequent flyer) etc. Other: The University requires that all vendors utilizing and reproducing the University’s logos and trademarks must be licensed to do so. The awarded vendor will need to become licensed upon award (if not already licensed) and will be required to only utilize licensed vendors for product and material production.
Schedule of Deliverables:
1. Oct. 15, 2020- In collaboration with Soaring Eagle Academy (SEA) Principal Investigator and steering committee members design a comprehensive marketing campaign to educate and solicit empathy and positive expectations about persons with intellectual disabilities. See appendix A for draft blueprint
2. Dec. 1, 2020 -Design written materials and branding items for SEA
3. Jan. 30, 2021- Execute initial steps targeting FGCU campus community in planned marketing campaign
4. May 1, 2021 -Execute steps enlarging target audience to greater SW Florida community
Background:
Located in Southwest Florida between the Florida Everglades and the Gulf of Mexico, we offer an exceptional environment for learning. Half of our 800 acres is preserved or restored nature. Our campus and region serve as a living laboratory where life-enhancing discoveries are made. We’re an incubator for entrepreneurs who fuel economic development and a cultural resource that enriches life on and around campus. Our sports teams energize the entire region. Inspiring those who inspire others — that’s The FGCU Effect.
Florida Gulf Coast University’s comprehensive undergraduate and graduate programs prepare students to excel and innovate. Our students, alumni, faculty and staff are actively engaged and environmentally conscious citizens. They serve their communities and inspire others by leading, doing and making a difference.
Faculty members represent a diverse collection of scholars and researchers with a strong commitment to teaching and service. Unlike most universities, we do not have a tenure system so faculty members work on multi-year contracts. And, because the university is relatively young, it tends to attract professors with entrepreneurial spirits, those who are excited by the prospect of creating new programs and initiatives that benefit students and the community.
Scope of Work:
Due Date:
September 1, 2020 3:00PM EST
Address:
Florida Gulf Coast University 10501 FGCU Boulevard South Ft. Myers, FL 33965-6565
Relevant agencies to consider include Porter Novelli and Shift Communications.