Marketers have to remain adaptable as new SEO trends are appearing frequently. SEO helps in the online ranking of a brand and this helps to elevate the profile of a brand. Optimizing the visibility of a brand is essential these days. Some of SEO trends are data-driven and some are speculation. With new SEO trends popping up all the time, marketers have to stay on top of website metrics. Given below are some SEO trends that would help an organization to boost its rankings.
Optimized for mobile
A website should be optimized in such a way that it looks great on mobile devices. Regardless of the screen size, the site experience should be positive. Almost 80% of customers shop on mobile devices and as such it is of utmost importance that a site has to be mobile-friendly. The content should not run off from the side of the screen and the font should be readable. If the mobile experience is bad, customers are less likely to engage with an organization. This impacts the audience’s perception of a business. The clickable elements of a website should also be spread out in an organized manner. The load time should also be such that the audience does not bounce from the page.
Content focused on search intent
The search intent of customers can be of different types. People might be looking for information, a specific website, or might want to make a purchase. There are also instances when customers want to buy, but also want more information before they can make a purchase. The content created for a website should be relevant to all types of search intent.
Improve UI/UX
If the information that a reader is looking for is presented to them quickly and in an easily understandable format, the experience becomes user-friendly. Google always gives importance to user-friendly websites. If the session duration of a page is monitored, it is easy to find out how long the visitors last on a page. Headings of a page should also be created in such a way that they create curiosity in a reader. Menus should be simple and the website should be easy to navigate. Relevant and meaningful content also improves ranking. If the content is long-form, then there should be a table of content right on top.
Include video
Videos have the power to lure customers to a page. It helps to increase the online visibility of an organization. The video has to be meaningful and related to the main content on the page. Users often prefer videos over text as it saves them the time and gives them a better idea of products. The thumbnail images of video should also be engaging, as almost 75% of customers will visit a website after they have viewed a video of its products.