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State of Colorado Issues Social Media RFP

Purpose:

The purpose of the Request for Proposal (RFP) is to solicit proposals as part of a competitive process in which CDHS will contract with multiple organizations, at the State’s discretion, to develop and implement an Outreach Plan for Colorado. All State selected organizations will undergo final approval by USDA via the approval of the Colorado Outreach Plan by Federal Nutrition Services.

Each organization must be able to provide mandatory elements:

As part of the proposal process, organizations will have the opportunity to present their outreach methods. Organizations must demonstrate how their strategies meet mandatory components, while also demonstrating flexibility in plan design.

Background:

The Colorado Department of Human Services (CDHS) oversees the management and administration of the Supplemental Nutrition Assistance Program (SNAP), known as the Food Assistance Program (FAP) in Colorado. The SNAP is the largest nutritional assistance program in the nation and allows low- income individuals and families to supplement their food purchases.

Scope of Work:

The overarching objective of conducting outreach for the Food Assistance Program is to increase participation among potentially eligible but not enrolled (EBNE) populations throughout the state of Colorado. By increasing awareness about the SNAP and reducing barriers in the application process, Colorado can reach more low-income families.  CDHS envisions the increase of SNAP Outreach to serve 18,000 people annually with application assistance and 54,000 people with information about the SNAP. Colorado will achieve this by developing a network of statewide providers that can leverage a combination of in person and telephonic application assistance in both urban and rural areas. The goal of this five year RFP is to identify additional providers who can help to increase Colorado’s in-person and/or telephonic application assistance for SNAP. Each year, Colorado hopes to see an increase to the capacity of applying agencies to recruit more sub recipients and/or identifying new regions to conduct outreach to.

Requirements for the Food Assistance outreach plan:

Due Date:

April 27

Address:

Colorado Department of Human Services

Attn: Roman Hernandez

North/Central Procurement Office

1575 Sherman Street, 6th Floor

Denver, CO 80203

Firms that integrate social media and PR well include Finn Partners and Ketchum PR.

 

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