Aside from link building, off-page SEO involves plenty of other activities that don’t always result in brand new backlinks from another website to a company’s website. In fact, even just posting and leaving comments can be considered an off-page promotion. There are several strategies that companies can use to improve their off-page SEO efforts, but before doing that companies need to ensure that their websites are ready for link building.
Internal pages
One of the biggest differences that contribute to a company’s website ranking is the optimization of the internal pages. That involves interlinking all of the pages of a website by using random keywords with an emphasis on the company’s name. However, companies need to be very careful when doing this because over 40% of all websites tend to have broken internal links. To optimize internal pages and linking, companies also need to have silo pages that are going to connect the category pages and supporting pages. This way, whenever a link is sent to the homepage, it’s going to flow through the category and supporting pages, which can improve search performance for the overall website. That means none of the company’s internal pages on his website should be standing alone. This not only appeals to search engines but to website visitors and users as well.
Keywords
The fundamental element of any SEO effort involves keywords. However, companies need to remember that not all keywords are equal, so if they want to improve the organic website traffic they need to choose thematic keywords. That means choosing keywords that relate to a specific subject. This is relatively easy for companies to do, as long as they use keyword tools or platforms since most of them provide related keywords when a business inputs a relevant keyword. In addition to keywords companies also have to create high-quality and valuable content, and when pairing keywords with valuable content, companies can improve their SEO efforts.
On-page SEO
There are several important factors that contribute to on-page SEO efforts that are just as important as off-page SEO efforts for companies. For example, when companies create a landing page that they want to rank highly in search results, they should include relevant keywords, titles, and tags in them. For instance, since the title tag is one of the most important elements for SEO, companies can start titling their content with a keyword. According to research, websites or pages that start their titles with a keyword tend to rank a lot higher compared to pages that have a keyword in the middle or the end of a title. Additionally, companies can include keywords in the first 100 words of a piece of content to emphasize that the topic of that content points to that keyword. Lastly, companies can reduce the bounce rate and increase the time that users spend on-site by utilizing other types of content such as images, infographics, or videos inside their articles or blog posts.