The Grand River Dam Authority (GRDA) is seeking Requests for Proposals (RFP) from television broadcasters in the Tulsa market for a traditional branding package to cover the 12-month period, beginning May 1, 2020 and going through April 30, 2021.
GRDA is seeking a comprehensive, traditional branding/advertising package that would include:
• :15, :30 or :60 second spots airing during newscasts, and targeted programming (vendor produced)
• Vendor-produced interview-style business spotlight segments highlighting the organization, airing during newscasts
• Other advertising options via digital and social media
• Sponsorship opportunity (i.e.: lake levels, weather cameras) during newscasts (logo prominently displayed)
While the 12-month package would cover advertising needs for the balance of the year, a core focus will be during two key time frames. The two time frames will be during the spring and early summer months (May through Mid-July) and then during the winter holidays (November/December). During these core time frames, key branding campaigns will focus on boating/water safety and environmental stewardship. Additionally, Economic Development and GRDA’s economic impact will be a key focus. The selected vendor will work with GRDA to develop the creative content to deliver the desired messaging.
Background:
For most people, the summer months are the best opportunities to visit the water. That is certainly true at the Grand River Dam Authority’s Grand and Hudson lakes where thousands of people come to spend their summer vacations or summer weekends. In fact, during the peak of the summer activity – the weekends surrounding Memorial Day, July 4 and Labor Day – GRDA lakes are likely the most popular destinations in the region, drawing visitors from our state and many surrounding states as well. Of course, that is nothing new; since Grand Lake’s creation in 1940, GRDA has played a key role in the development of Oklahoma’s tourism and recreation industry. However, GRDA understands that providing recreational resources must go hand in hand with proper stewardship of those resources. And while those resources are more popular in the summertime, stewardship is a yearround commitment. Later this year, we plan to open the doors of the new GRDA Ecosystems and Education Center, adjacent to Pensacola Dam, in Langley. With its state-of-the-art water laboratory and one-stop lake permit shopping convenience, we feel the facility will be a wonderful asset to the lakes area. We also feel the existence of such a lake-management facility will translate into lower mitigation costs when it comes time to relicense our hydroelectric facilities. In turn, that helps GRDA maintain its role as Oklahoma’s low-cost, reliable electric supplier. Good stewardship benefits all areas of GRDA. Of course, good stewardship also means education. For the second year in a row, we were pleased to offer the Kyle Williams Boating Classes, free of charge, to the public. Taught by GRDA Lake Patrolmen, these courses have helped prepare young boaters for outings on lakes all across the state, not just GRDA lakes. Our hope is that the benefits of that education will help insure safe boating in Oklahoma for years to come. Meanwhile, we also encouraged safe boating through our “I Got Caught” campaign. To promote life jacket usage among young boaters, the GRDA Lake Patrol gives away “I Got Caught” t-shirts to young boaters “caught” wearing their life jackets on Grand and Hudson lakes. We view the program as a positive way to reinforce a safe habit and, judging by the program’s success in recent years, the habit seems to be catching on. In fact, you can read more about this program in this issue of the Currents. Finally, in this issue, you will read more about a special stewardship program taking place away from the water and focused on the many transmission line rights-of-way in the GRDA system. We are very pleased of this POWER program as well as our partnership with Quail Forever and many private landowners across Oklahoma. When we all work together, we can achieve great success with stewardship and ecosystems restoration efforts. Through these efforts, and others, GRDA is working each day to insure that the resources under our control are cared for properly. Our hope is that the results speak for themselves.
Scope of Work:
This is a rush bid. Please scan and email your bid to paul.proctor@grda.com. The bid closing date for this RFQ is Wednesday, April 1, 2020 at 2:00 PM CST. All bids must be received prior to the closing date to be considered in evaluation. A completed non-collusion certificate is required and must be submitted with your bid. This form must be signed by an authorized representative of your company in the space provided in the lower right hand corner of this form. EVALUATION The award to the successful bidder will be based on the best value received that meets the specifications listed below and the requirements herein. Evaluation and award will be based on best value criteria including but not limited to:
• Best mixture of branding options
• Vendor’s creative services availability
• Best reach of advertising dollars
Due Date:
Wednesday, April 1, 2020 at 2:00 PM CST.
Address:
Contracting Officer: Name: Paul Proctor Phone: 405-297-9963, ext. 6 Cell: 918-500-0198 Email:paul.proctor@grda.com
Zeno Group is a relevant agency worth considering.