Corporate communications have been changing in recent years, and there has been a growing need for sophisticated communications counsel with businesses. While the role of corporate communications has remained, the environment in which it operates has drastically changed. And with the world’s current situation, the importance of strong corporate communications has been highlighted even more.
However, the employees aren’t the only ones who need reliable and helpful communications – sharing information and concerns with vendors, customers, policymakers, and regulators is also very important.
These things have shown that organizations and corporations have started to recognize the value of corporate communications professionals because these people have an important role inside and outside of a company.
The media landscape has also shifted, and while traditional print media used to be popular back in the day, the top choice for information consumption these days is social and digital platforms. These days, the professionals in corporate communications have a key role as the company’s main brand guardian. Working in corporate communications now also means knowing the various aspects of the business itself and the communication function.
Corporate Communications And Trust
With the decreased levels of trust that consumers have with brands, and how these days consumers aren’t simply buying products, but they are buying the brands that are selling these products, there has been a much greater demand for companies to be authentic. This means that there will be an even bigger spotlight on companies consistently communicating their key messages and living up to the values they have set for themselves.
Research has shown that corporate communications are going to see an increase in keeping up with current affairs and worldly issues, as well as the way that a certain issue can impact a business across multiple fronts.
Additionally, being able to quickly and effectively deconstruct complex and technical issues into clear and simple messages is a key element when it comes to corporate communications.
Employees In The Spotlight
Moreover, in recent years, the employees’ role has evolved from it being simply someone working for a company into someone that advocates for the company’s brand. These days, employees are looking to really connect with the company’s purpose to continue working there or be happy with their work. For example, after many employees strongly objected to it, Google made the decision to abandon a military program that used artificial intelligence to analyze drone footage.
Furthermore, employees are looking for more and more ways in which they are able to have more influence on a company’s decisions. Thanks to the prevalence of social media platforms, it has become a lot easier for anyone to be able to communicate with the top-level executives, which has made it easier for everyone to have more open conversations that can create positive changes and overall increase employee satisfaction.