Weeks after being acquired by Yahoo, Tumblr makes its own waves: together with Simply Measured, the network introduces enterprise-level analytics to help marketers measure performance in-context with other social networks.
A brilliant opportunity for Simply Measured, the company that will provide in-depth Tumblr data, the enterprise-level analytics reports will first benefit a fortunate few: adidas, Corbis and Deep Focus, among others.
“With an active and interested user-base, the opportunity there is huge,” explained Ian Schafer, CEO and Founder of digital agency Deep Focus, one of the first adopters. “The way Simply Measured has brought Tumblr data into the same system as our other networks has been very helpful. Pairing Tumblr with the Simply Measured data we love helps us understand our consumers and audience better than ever.”
The reports will show marketers intelligence data beyond likes and reblogs to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks. The solution works with ALL major social networks including Facebook, Twitter, YouTube, G+ and many others. Comprehensive reports will be available to all Simply Measured customers.
Tumblr is already a network of choice for many mainstream brands. According to data provided by the company, Tumblr posts last longer than on other networks, and even engagement is stronger, amplified, sometimes more than 30 days after the initial posting. The need of sophisticated tools to understand how this content is performing, is obvious.
According to the official release, Tumblr and Simply Measured reports will include:
- Tumblr Blog Report: Analyze the engagement of your posts, understand the amplification and longevity of reblogs, track your follower growth and engagement, and identify your brand’s influencers.
- Tumblr Blog Report with Google Analytics: Measure all aspects available in the Tumblr Blog report, and include data around traffic sources and user behavior.
- Tumblr Competitive Analysis: Benchmark your brand against any 10 Tumblr blogs. See how you compare in terms of posts, reblogs, amplification and even engagement outside of Tumblr.
- Complete Social Media Snapshot: Measure your efforts on Tumblr in-context with Facebook, Twitter, Instagram, YouTube, Vine, LinkedIn and Google+. Compare audience size and growth, and post engagement across all major networks.
DKC PR represents Tumblr.