Public Relations industry veteran Mike Paffmann is CEO of a new PR agency, Virgo PR, a full-service PR, Digital PR, and digital marketing agency for clients of all sectors.
Paffmann is an industry veteran, with extensive experience representing clients in enterprise technology, AI, cloud, and data. His background is highlighted by work with IBM, App Annie, and leading HR tech companies such as JazzHR, Glint (acquired by LinkedIn and PeopleDoc (acquired by Ultimate Software). He has also done extensive work with avatar tech leader Genies.
Paffmann has worked as a Vice President at Clarity PR, 5WPR, and San Francisco-based Highwire PR.
Initial clients include Genies, Rebel Ventures, VergeSense, JobGet, SuperPlastic, TAYLRD, The Spring League, and others. The agency is a sister agency of leading PR firm 5WPR.
“We are pleased to launch Virgo PR and excited about the future. The industry has shifted over the past few years and on the heels of COVID19, we’re expecting a bigger influx of brands wanting to grow brands through direct marketing solutions including Public Relations,” said Paffmann. “The team has already pulled together some industry-leading clients at the start. We’re expecting $1 Million in revenues in 2021 and are excited for future growth.
Our goal is to create a leading PR and communications firm that works with today’s cutting-edge businesses to create global campaigns designed to enlighten audiences and attract attention. We are driven by storytelling and finding unique opportunities to help our clients achieve global brand recognition through an integrated communications strategy. At our core, we are firm believers in creating a partnership with clients, and that begins by understanding the client’s business, brand position within their respective industry as well as an in-depth understanding of all current and past communication efforts,” Paffmann added.
“We pair our talented team of innovators and collaborators to ensure we maximize results. We create personalized, bold, and measurable campaigns that are designed to not only exceed goals but reimagine the way the world understands its brand.”