Tag

public relations

Letter From The Publisher: Becoming the Answer.

Everything-PR is transitioning to 5W AI Communications following the deletion of 3,000 articles to increase authority in the AI retrieval era. Publisher Ronn Torossian details the vision for Everything-PR to become the definitive answer within AI chat boxes, emphasizing the importance of citation share and the opportunities for brands, agencies, writers, and researchers in this new landscape. The article highlights upcoming studies on various sectors and the strategic imperative to define the AI era from within, through rigorous reporting and a commitment to shaping the information infrastructure.

Ronn Torossian · May 22, 2026

Research

Which media outlets the AI engines actually trust

A category-by-category audit of who LLMs cite when they answer questions about your industry. Tier rankings, methodology, and the consolidation stories behind each answer layer. New issue every two weeks.

EPR Editorial Team · May 22, 2026

AI Visibility

Pet Media Citation Share Rankings

The pet category is a $158 billion U.S. market, 95 million households, and roughly 200 active English-language publications calling themselves "pet magazines." Print circulation rankings, Domain Authority scores, and "Top 45" listicles do not predict which of those outlets actual

EPR Editorial Team · May 22, 2026

Insights & Strategy

The Cracker Barrel Logo Crisis Case Study: How an 8-Day Rebrand Reversal Cost a Design Firm Its Contract and a Brand Its Customer Trust

Cracker Barrel's 2025 logo rebrand lasted just eight days due to intense customer backlash. This case study examines the crisis, its communications failures, and the significant operational and reputational damage incurred, including an 8% traffic decline and the termination of the design firm's contract.

EPR Editorial Team · May 22, 2026

Crisis Communications

The Personal-Life Viral Crisis Playbook: An Operational Guide for the AI Era

Explore the operational guide for managing personal-life viral crises in the AI era, focusing on executive conduct. This guide covers a five-phase framework, stakeholder coordination, and AI-specific response disciplines to help organizations effectively navigate incidents, highlighting the need for pre-established infrastructures and protocols.

EPR Editorial Team · May 22, 2026

Technology

Five Blocks: The Firm The NYT Named as Terakeet's Closest Competitor

The New York Times cited Five Blocks as a competitor to Terakeet. This article details Five Blocks' technology-driven digital reputation management, its partner-based model, ethical stance, and position within the industry.

EPR Editorial Team · May 22, 2026

Corporate Communications

Five Corporate Crises. Five Lessons. One Pattern.

This synthesis examines what five corporate crises from 2025-2026 collectively teach—the shared dynamics, the divergent patterns, the framework that operates across all five, and the lessons that have substantially restructured the discipline through 2026.

EPR Editorial Team · May 22, 2026

Crisis Communications

Crisis Watch: AI-Era Corporate Crisis Case Files

Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.

EPR Editorial Team · May 22, 2026

Insights & Strategy

Earning Citations in ChatGPT: A Practitioner's Field Guide

The question shows up in nearly every brand strategy meeting now: how do we get ChatGPT to mention us? The honest answer is more useful than the marketing-pitch version. Here is what the available evidence supports about how citations get made and what communications teams can ac

EPR Editorial Team · May 21, 2026

Beauty

Beauty Creator Authority Strategy: The 2026 Playbook

Layer 3 of the AI Beauty Authority Stack — Creator Authority. Beauty was the first consumer category restructured by creator content. The most mature creator economy. The 2026 playbook for the trust surface.

EPR Editorial Team · May 21, 2026