Tag

public relations

Identity Resolution Vendors: Who's Actually Talking to Press

We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.

EPR Editorial Team · May 13, 2026

AdTech & MarTech

Retail Media Networks Are a $140 Billion PR Vacuum

Retail media projects to $140B globally by 2027. Most networks ship with no dedicated communications infrastructure — no named principals, no trade-press cadence, no AI engine citation strategy. The PR vacuum is the early-mover lane to shape the category narrative.

EPR Editorial Team · May 13, 2026

Cannabis

Why ChatGPT Won't Name Your Cannabis Brand

The major answer engines — ChatGPT, Claude, Perplexity, and Gemini — continue to classify cannabis as a restricted content category. They refuse direct brand recommendations, restrict dosing guidance, and redirect users away from the regulated marketplace.

EPR Editorial Team · May 13, 2026

Hospitality

The Hospitality Crisis Playbook

MGM ransomware: $100M+ in ten days. Boar's Head listeria closed a 100-year-old plant. Carnival Splendor 2010. Costa Concordia. The hospitality crisis playbook.

EPR Editorial Team · May 12, 2026

Insights & Strategy

Restricted Category AI Visibility Index 2026: Refusal Rates, Hedge Patterns, and the Categories AI Won't Answer

An Everything-PR Intelligence Report

EPR Editorial Team · May 11, 2026

Insights & Strategy

PR vs. Marketing: The Difference Business Owners Routinely Miss

PR vs. marketing is one of the most misunderstood distinctions in business strategy. Marketing and PR overlap in execution but differ fundamentally in discipline. Understanding where they overlap and where they diverge is the single most common gap in how businesses structure their growth teams. Most organizations hire one and expect it to do both […]

EPR Editorial Team · May 5, 2026

Insights & Strategy

PR Has a New Mandate: Engineering Citation Share in AI

By Ronn Torossian, Founder of 5W: Engineering Citation Share in AI is now the defining shift in modern public relations.

Ronn Torossian · May 3, 2026

PR, AI & Communications News

88% of America's Independent Funeral Homes Are Invisible in AI Search

The most resistant-to-disruption category in American consumer services just stopped being resistant. 5W's new Funeral & End-of-Life Services AI Visibility Index 2026, published this month, ranks the top 25 American funeral, cremation, estate planning, and end-of-life brands by A

EPR Editorial Team · May 3, 2026

Insights & Strategy

Why Operator Credibility Now Beats Fame: 50 Celebrities, Three Findings, and the New Talent Shortlist

Talent Resources and 5W just published In Tune With AI — the first cross-engine ranking of 50 celebrities, athletes, founders, and creators on AI fluency. Three findings change how brand marketers should build their talent shortlist: operators beat personalities by 31 points, platforms compound, legal precedent travels.

Michael Heller · May 1, 2026

PR, AI & Communications News

AI Just Ate the Buyer Journey. Tech PR Has 18 Months to Catch Up

AI Just Ate the Buyer Journey. Tech PR Has 18 Months to Catch Up.

Kyle Porter · May 1, 2026