Scope: The Travel and Tourism Research Association (TTRA) was founded in 1970 and is a nonprofit professional organization committed to improving the quality, value, effectiveness, and use of travel and tourism research and marketing information. TTRA seeks to improve the industry through education, publication and networking activities. There are 8 international chapters of TTRA. To find more information about TTRA, please visit www.ttra.com.
1. About the Marketing Outlook Forum:
Marketing Outlook Forum (MOF) is the leading travel forecast conference combining industry networking andquality educational programs into a premier event. MOF attracts delegates from nearly all state and provincial tourism offices in the United States and Canada, international tourism offices, airlines and hotels, as well as many travel industry suppliers.
This conference will provide the very best intelligence on the performance, trends and outlook for all key travel industry sectors. A number of travel consumer segments, international inbound travel, and a variety of marketing topics, including digital marketing, will be covered. Expert analysis of the economic and consumer environment will be highlighted.
2. Intent of RFP:
This Request for Proposal (RFP) is being distributed throughout the United States. TTRA International invites proposals from destinations interested in serving as the host city for the 2028 Marketing Outlook Forum. Complete submissions will include information from the CVB/DMO as well as hotels.
3. Host Destination and Venue Requirements:
- Preferred Conference Dates: Sunday, January 30 through Wednesday, February 2, 2028; secondary dates to be considered are Sunday, February 6 through Wednesday, February 9, 2028.
- A S/M/T/W (Sunday-Wednesday) pattern is requested. Other day patterns will be considered; however, we will not schedule MOF over any holidays or weekends.
- Rooms: ~ 165 peak night; ~ 522 total room nights
- Meeting space: hotel or connected facility; 2+ breakouts; ballroom
- Host destination letter of support requested
Due Date: Thursday, April 30, 2026
Contact: Elizabeth Pike epike@ttra.com
https://ttra.com/wp-content/uploads/2026/04/2028-MOF-RFP.pdf
