When it comes to website SEO, aside from keywords, one of the most important factors is high-quality backlinks. When indexing and crawling websites, search engines look for relevant keywords within a web page, and look for backlinks within the website in order to understand how it’s connected to other websites.
However, it’s not always easy for companies to put high-quality and relevant backlinks on their business websites. Additionally, the amount of website traffic is often directly related to the amount and the quality of a given website’s backlinks. Fortunately, with a bit of hard work, there are some smart ways to earn authoritative backlinks.
Updating Broken Links
One way that companies can receive backlinks is by looking for links that are no longer working on relevant websites. The best way to do this is by manually using search engines and checking each search result to find out the broken links, or by using specialized tools and plugins.
This is a great way for companies to build one-way backlinks, as whenever a broken link is found, a company can send out an email to the webmaster to notify them, and include relevant links including the company website’s own. However, this doesn’t guarantee a backlink for the company, as the webmaster can always refuse to link back to a specific website. Nevertheless, it’s still an effective way to reach out to many websites, and potentially to get a number of backlinks.
Guest Articles
Another effective way to get high-quality backlinks is through guest blogging. This is also a useful tool for companies that are looking for ways to reach new audiences. Creating content for popular websites, will get that content in front of new readers, and get more exposure for the company itself. Additionally, guest articles help improve relationships with other industry members.
The goal of this effort is to create content that’s valuable to the audience, and that links back to a company’s website. And because of those backlinks, this type of content will also help make a company’s website rank higher.
Infographics
Another popular way that companies can bring in more traffic as well as create high-quality backlinks is through infographics. The great thing about infographics is they’re very easy for people to share and understand, as plenty of people enjoy examining visual data. In fact that’s precisely why infographics have skyrocketed in popularity in recent years. There are even specialized websites that share content through infographics only.
However, it’s important to create these visual content pieces carefully, as they should tell a story to the audience. The best way to go about it is to follow the current topics in the news cycle, or what people are searching for, and then to create an infographic with statistical data on that topic. Finally, once it’s complete, there are plenty of places where a company can submit its infographics to get high-quality backlinks.