First Nations Health Authority (FNHA) – a Canadian government entity – which aims to help improve health and wellbeing is seeking a marketing agency for “The Teen Tobacco Project.”
They seek an agency to provide its marketing and design expertise in order to develop a marketing strategy which minimizes/prevents teen tobacco use among BC First Nations youth. The FNHA has two ready-to-air teen anti-tobacco videos (30 second ads) created in 2015 by two groups of First Nations teens in BC, a project support by the FNHA. The specialty marketing firm will create and execute a marketing strategy to leverage these two 30 second videos within the context of a larger marketing campaign. The campaign will extend the life of the teen anti-tobacco videos and create some excitement around its anti-smoking message
Responsibilities to include:
- Marketing planning and execution
- Creative and graphic design work
- Developing and executing advertising campaigns
- Media buying, ideally with indigenous media outlets
- Generating publicity and earned media opportunities
- Developing and executing innovative digital marketing campaigns
- Cutting edge social media marketing, especially geared to youth
The specialty marketing firm will:
- Provide marketing advice and creative/design expertise
- Provide in-person consultation and meetings and will be available as required by email/phone
- Work closely with designated project team member and other FNHA staff as required
- Develop marketing strategy and plans
- Develop creative/design elements of the campaign
- Execute all elements of the marketing plan, including media buys, pitches to media outlets, audience research, merchandise purchases, coordination with printer and more
- Design all creative materials
Deliverables:
- Deliverables the specialty marketing firm is to provide: Comprehensive marketing campaign document outlining marketing elements/tactics in detail
- Detailed media campaign document including paid, earned, digital and social media tactics
- All creative materials such as posters, media ads, merchandise and other
- Community outreach campaign document
- Merchandise program document
All enquiries related to this RFP including any requests for information, questions, and clarification, are to be directed to the following email address: fnha.contracts@fnha.ca.
Proposals are due by March 31 to:
First Nations Health Authority
Attention: Contracts
540 – 757 West Hastings Street
Vancouver, BC. V6C 1A1