Press Releases & Industry Announcements

Press Release Template: 3 Things to Include in Every PR Press Release

Why Nonprofits Need Press Releases

Newspapers may be going out of business, but the online news site continues to draw traffic in droves. This is the main reason that press releases relating to nonprofit work are as relevant as ever. Since the press release, like the news, can be posted online, they not only draw media attention but also attract potential donors and volunteers to the nonprofit’s website. By having press releases out there for general consumption, you may even draw general reader attention to your cause, gaining new and valuable supporters.

A Step-by-Step Guide to Publishing an Effective Press Release

Let’s take press releases, for instance. Even if you’re a PR newbie or small business, you can still get a fair share of media pickups and attention if you play your cards right.

How to Write the Epic (Pukka) Press Release

The pukka press release is that special content that makes jurnos happy in the morning, that inspires them to cover a story, despite its clear commercial purpose.

5 Reasons Your Next Press Release Should Be Visual

The more resourceful your press release is deemed, the better placement you will receive on search engines, making it ideal for those who research and source stories online.

7 Tools to Write the Perfect Press Release

For the perfect press release you'll need a good headline analyzer, a professional keyword analysis tool, a good social-media-release-building application, and a few other tricks of the trade, to ensure great exposure for your news.

Why Hire a Copywriter to Write Your Press Release

When you hire a professional writer for your press releases, you reap a variety of benefits. Here's why it makes sense, as well as tips for finding a writer!

5 Essential Qualities of a World-Class Press Release Boiler

Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?

12 Powerful Press Release Ideas for Any Business

Coming up with different ideas for press releases can be difficult. Discover 12 ideas you can use time and time again.

Press Releases: Traditional vs. Online

We will, in the following, attempt to explore the new types of press releases developed by marketers to adapt to the media shift.