There are plenty of business owners, the term marketing and public relations dance to conjure up images of expensive marketing campaigns and excessive spending. However, marketing a business doesn’t always have to be expensive because there are plenty of free ways to do it. The digital landscape has offered exposure to a number of different businesses. Although this can sometimes feel like fighting a losing battle for companies that are starting right now, there are still a variety of ways for businesses to market themselves through their consumers, even for free.
Email data
One of the ways that companies can utilize your marketing strategies to promote themselves is to utilize a method of capturing the email data from the company’s website visitors. This is easily achieved by integrating a sign-up option for a company’s email newsletter, and then the company can start building a database of its consumer data. This information can then be used for a variety of different marketing and promotional efforts, from creating custom audiences for advertising campaigns to targeted email marketing efforts.
Email marketing campaigns
Once the company has the necessary data about its consumers, it’s time to start utilizing it in an effective manner. One of the ways that companies can do this is by setting up an account with an email distribution platform and start distributing emails to those consumers. Generally, companies should avoid being too promotional in their email campaigns, and try to provide something that’s genuinely useful to the people that will be receiving those emails. Additionally, while the email should be sent out regularly, they should never appear to spam the subscribers, otherwise, those people will either mark the emails as spam or simply unsubscribe from the newsletter.
Video marketing efforts
In the last few years, more and more consumers have turned to video content compared to any other type of content. This means companies should start utilizing video marketing campaigns as soon as possible and start engaging their consumers. There’s no need to create highly produced content for videos, even a simple tutorial will do wonders. This type of content is also highly marketable and shareable, which means the company can distribute it on social media platforms, on its own website, and even in email newsletters.
User-generated content
A great way for companies to engage with their audience and promote themselves is through user-generated content. This is content that has been created and cheered by fans of a business. It happens when consumers are so happy we’re supportive of a company, that they decide to take it upon themselves to either share their experiences or the product safe purchased with their social circle, usually on social media platforms.
This type of content can occur naturally, however, companies can also encourage it from their audiences. One way to do this is to highlight some of the best user-generated posts each week on social media platforms or create giveaways and contests which will generate plenty of content from their consumers themselves.