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FIRST.org SEEKS PUBLIC RELATIONS SERVICES

FIRST.org SEEKS PUBLIC RELATIONS SERVICES

Purpose:

The purpose of this RFP is to solicit proposals from interested parties to provide Public Relations services for FIRST.

The high level goal of the resulting contract will be to assist FIRST leadership in:

  1. a)            Maintaining a core set of public relations responses and key messages;
  2. b)            Reviewing our current media engagement processes and recommend improvements;
  3. c)            Responding to media inquiries;
  4. d)            Proactively identifying opportunities to promote FIRST’s initiatives and objectives in media, both traditional print, online and social media;
  5. e)            Help drive participation in FIRST events and initiatives using media outlets;
  6. f)             Help drive FIRST association membership using media outlets.

FIRST aims to generate awareness worldwide, with a specific focus on the United States, the United Kingdom, Japan, Germany and one additional country each year where a flagship conference is organized. Support for this latter event may be provided through a local partner and under an additional contract.

FIRST typically targets two audiences:

Background:

FIRST.Org, Inc. (FIRST) is a recognized global leader in computer network incident response and security. Membership in FIRST enables incident response teams to more effectively respond to security incidents by providing access to best practices, tools, and trusted communication with member teams. FIRST is a nonprofit membership based association with over 300 member teams from over 80 countries. FIRST.Org Inc. is a U.S. nonprofit corporation and is recognized by the U.S. Internal Revenue Service as a 501(c)(3)tax-exempt organization.

FIRST’s Mission Statement

Scope of Work:

The Contractor’s responsibilities in performance of this requirement include:

o             Regular authoring of social media posts relevant to FIRST initiatives;

o             Responses to social media inquiries;

o             Coordination with our event organizer on event-specific social media posts.

o             The release of at least two (2) specialized press releases;

o             Organizing a media conference for local press outlets;

o             Providing media monitoring and a coverage report.

High Level Requirements

Participating contractors must have the following capabilities and skills:

Participating contractors are expected to have some of the following capabilities, and highlight their specialization in the proposal:

Content

o             Creativity – Create quality content by providing a steady stream of case studies on video content, additional graphics, design features, or new content ideas to support in the marketing campaigns.

o             Copywriting, design and production skills to help them attract audiences.

Editorial

Content Creation

Provide qualitative and quantitative research services to assist in decision making, PR and marketing content. You should redirect existing or leading research data by providing new reliable statistical data and detect new trends in at least 72 hours.

Measure Campaigns

By analyzing data from existing marketing platforms, you can identify opportunities that broaden FIRST’s vision and increase the reach of content, channels, and tactics. The methodology should be in line with international data analysis standards and good practice metrics, based on the standard framework established by AMEC – International Association for the Measurement and Evaluation of Communication.

Brand Management

Identify the number of people who know FIRST as well as its associated attributes.

Inform

Help FIRST build reputations of value by developing messaging, building executive profiles, managing communities, and engaging with the most relevant influencers and media.

Make our audience engagement more relevant through immediate responses, news management, storytelling and campaigns on social platforms.

All of this requires a set of competencies that combine thorough monitoring, a general context analysis, and a deep understanding of media relations. Implement cross-channel campaigns with a thorough attention to detail and the ability to operate in real time.

PR services offered ideally will include some of the following services:

Digital marketing

Help FIRST to amplify yours messages in an integrated approach to social networking or mobile advertising display. Helping to maximize the costs spent on the media, making each click more efficient.

Digital Marketing services offered will include some of the following services:

Due Date:

March 2nd

Address:

Mr. Thomas Schreck

rfp-response@first.org FIRST.Org, Inc.

P.O. Box 1187

Morrisville, North Carolina 27560-1187

PR firms who may be a fit could be financial focused PR firms such as Peppercom or Makovsky PR.

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