The purpose of this Documented Quote is to obtain competitive proposals from vendors to work collaboratively as a partner in producing successful outreach promotions to market and increase awareness of specific exhibits, programs, awards and services for History Colorado, such as: Written on the Land exhibit, Borderlands exhibits, Beer Here! exhibit, and launch of Rocky Mountain Center for Preservation. History Colorado is seeking a professional communications agency to plan and execute a strategic communications campaign to maximize awareness and drive visitation during specific exhibits, programs, awards, and services.
Background:
Established in 1879, History Colorado is a 501(c)(3) charitable organization and an agency of the State of Colorado under the Department of Higher Education. We offer access to cultural and heritage resources including statewide Community Museums, programs for families and adults, stewardship of Colorado’s historic treasures, and resources for students and teachers. We provide programs and services related to historic preservation and archaeology as well as access to a vast collection of archives, artifacts, and historical photography.
At History Colorado we strive to be a place of belonging for all Coloradans and to serve as a platform for community connection. We’re committed to Colorado’s diverse communities through new engagement programs such as We Are Colorado, and we know we’re succeeding when more voices, perspectives, and experiences are part of History Colorado.
History Colorado is a Smithsonian Affiliate, a partnership that gives History Colorado access to Smithsonian resources such as traveling exhibitions. The partnership also gives reciprocal admission discounts at other affiliate museums to History Colorado members who hold Smithsonian Affiliate–level memberships.
Our flagship museum, the History Colorado Center opened in 2012 in Denver’s Golden Triangle Museum District. An award-winning tourist destination and a hub for learning and entertainment, it’s also a place to shop and dine. The center houses core and traveling exhibitions, public programs and events, educational programs, and unique rental spaces, along with our Office of Archaeology and Historic Preservation, State Historical Fund, and Stephen H. Hart Library & Research Center.
The State Historical Fund historic preservation grants program has awarded over $286 million in grants to all 64 counties across Colorado, resulting in more than a $1.5 billion impact on Colorado’s economy since its inception in 1993.
As the State Historic Preservation Office, the Office of Archaeology and Historic Preservation assists with archaeological permitting, nominations to the National Register of Historic Places and State Register of Historic Properties, certification of county and municipal preservation programs, approval of federal and state preservation tax credits, and review of the effects of federal projects on historic resources. OAHP also maintains a database of archaeological and historic resources throughout Colorado.
Scope of Work:
The SOW and the proposal should encapsulate the Offeror’s ability to develop and implement promotional campaigns for key events, exhibits, programs, awards, and services at History Colorado properties across the state, including: exhibits Written on the Land , Beer Here! , Borderlands at Fort Garland Museum and Cultural Center, and Borderlands at Trinidad History Museum; launch of Rocky Mountain Center for Preservation in Leadville; and possible awards and/or recognition at any History Colorado site.
Offeror responsibilities may include, but are not limited to:
- Assess opportunity and define objectives
- Shape a communications plan to meet objectives
- Media outreach planning and execution
- Coordinate onsite media
- Promotional and Events planning and execution
- Evaluation and recommendation of promotions and sponsorship
- Public relations counsel and execution
- Social media content development
Due Date:
September 4th
Address:
History Colorado Center
1200 Broadway
Denver, CO 80203
Agencies with relevant experience includes Makovsky PR and Alison Brod PR.