HASLC is soliciting proposals from qualified communications and public relations professionals. The Housing Authority of Salt Lake City (hereinafter “HASLC”) is a non-profit public entity that provides federally subsidized housing and housing assistance to low-income, disabled and special needs persons and families within Salt Lake City, Utah. HASLC is governed by a seven-person Board of Commissioners (Board). The Executive Director is the President and Chief Executive Officer.
HASLC was created in October of 1970 and during its almost 50-year history, it has provided housing to thousands of individuals and families. HASLC owns and manages 31 apartment complexes and condominiums for a total of 1,616 units, with another 545 units financed through tax credits. In addition, HASLC administers HUD Section 8 vouchers (both project-based and housing choice vouchers) in Salt Lake City, helping nearly 2,800 households obtain affordable, private market housing.
Scope of Work:
HASLC intends to award a contract to a qualified firm or consultant to provide communications and public relations services necessary for the operation of HASLC. The Proposer selected should be able to provide the following services:
1) Strategic Communications and Public Relations Plan
Develop and assist with the implementation of a strategic communications and public relations plan that supports HASLC and its goals as a successful public housing agency. The plan should be designed to engage the following audiences more effectively in HASLC’s mission:
- Program participants and tenants
- Community members
- Internal team
- Landlords
- Community partners and stakeholders
- Policy makers
- Funders
And should also include:
- Communication strategies to bolster public support and awareness for HASLC initiatives to expand the availability of affordable housing units in its region
- Effective outreach strategies, goals, and objectives to be used in advertising, promoting, and publicizing HASLC that consider the evolving landscape of print and digital media exposure
- Promotion of public awareness of HASLC’s achievements through a consistent and positive message
2) Media Relations
- Liaise with trade and local media outlets as requested
- Develop press releases and responses to media inquiries as needed
- Provide general media assistancee.g., crisis management, fact checking, and developing responses to negative publicity as needed
3) Consult on Website Development
- Assist in the creation and branding of a new website for HASLC
- Assist in the writing and development of content similar to that found on the following model website: www.thecha.org
- Provide advice and feedback on web content created by HASLC employees
- Assist with brand consistency and integrity utilizing contributions from multiple writers
4) Marketing Materials
- Coordinate with staff to create annual report, informational brochures, and standard presentations
5) Training
- Conduct basic media relations training for HASLC executive staff
Due Date:
October 22nd
Address:
Proposal for Communications & PR Consultant; RFP # 2018-015”
Quinn Wiperi, Procurement and Contracts
Housing Authority of Salt Lake City
1776 South West Temple, UT 84115
Rubenstein Communications and Rubenstein PR have PR experience.