The County of San Diego (County) Department of Public Works (DPW), Watershed Protection Program (WPP) seeks qualified Contractors to design, develop, implement, and evaluate the existing program for a comprehensive behavior change marketing campaign to improve stormwater quality through public education, public participation, and community engagement. A behavior change marketing campaign is envisioned to be research-driven, integrating techniques that use psychological principles of behavior change to directly target variables that encourage or inhibit action.
Per the Phase I Municipal Separate Storm Sewer Systems (MS4) Permit Order Number R92015-0100 (Permit No. CAS010266), County of San Diego MS4 Permit, the County is required to implement a public education and participation program in accordance with strategies identified in its Water Quality Improvement Plans (WQIP) https://www.waterboards.ca.gov/sandiego/water_issues/programs/stormwater/wqip.html to promote and encourage the development of programs, management practices, and behaviors to reduce the discharge of pollutants in stormwater to the maximum extent practicable, prevent controllable non-stormwater discharges from entering the MS4, and protect water quality in receiving waters. To support that effort, the Contractor shall support, develop, implement, and evaluate a strategic and results-oriented behavior change marketing campaign. The WPP is interested in utilizing a range of media and outreach strategies to maximize the efficiency and efficacy of the marketing campaign budget. One of the WPP’s primary objectives is to increase knowledge and awareness of surface water quality, stormwater quality, and watershed protection strategies to improve community perceptions on how to prevent stormwater pollution.
SCOPE OF WORK
The County of San Diego (County) Department of Public Works (DPW), Watershed Protection Program (WPP) seeks qualified Contractors to design, develop, implement, and evaluate the existing program for a comprehensive behavior change marketing campaign to improve stormwater quality through public education, public participation, and community engagement. A behavior change marketing campaign is envisioned to be research-driven, integrating techniques that use psychological principles of behavior change to directly target variables that encourage or inhibit action.
GOALS
Contractor shall provide the services described herein to accomplish the following goals:
- Create, implement, and evaluate the efficacy of a behavior change marketing campaign for stormwater pollution prevention.
- Provide as-needed support for specialized campaigns and market research to support the broader behavior change marketing campaign or other WPP objectives.
Proposals due March 11, 2022 prior to 3:00 p.m.
The Contracting Officer for this solicitation is Holly Lam, Procurement Contracting Officer,Holly.Lam@sdcounty.ca.gov.
Relevant agencies to consider include Prosek Partners and Virgo PR.