The Southern Nevada Health District’s (“Health District”) Office of Communications (“OOC”) is requesting proposals from qualified media contractors to develop and disseminate culturally and linguistically responsive COVID-19 prevention communications targeted to populations at higher risk and medically underserved through various media channels (“Project”).
Background:
The Health District was created in 1962 when the State Legislature combined the health departments of the county and several adjoining cities. The Health District is one of the largest local public health organizations in the United States, serving more than 2.2 million residents and safeguarding the public health of more than 42 million visitors to Las Vegas annually. The mission of the Health District is, “To assess, protect, and promote the health, the environment, and the well-being of Southern Nevada communities, residents, and visitors.” The Health District is governed by the Southern Nevada District Board of Health (“Board”). The Board is vested with jurisdiction over all public health matters within Clark County, Nevada.
Scope of Work:
1. Coronavirus disease 2019 (COVID-19) has disproportionately affected populations at higher
risk and that are medically underserved, including racial and ethnic minority groups, that are
at higher risk of exposure, infection, hospitalization, and mortality, and also have
disproportionate rates of chronic diseases that increase the severity of COVID-19 infection
and that might experience barriers to accessing testing, treatment, or vaccination against the
severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), which causes COVID-19.
2. To reduce the burden of COVID-19 among populations disproportionately affected, it is
imperative to:
a) Develop culturally and linguistically responsive COVID-19 prevention communications
written in plain language and in formats and languages suitable for diverse audiences,
including people with disabilities and limited English proficiency, and disseminate those
communications through various channels (e.g., local media, local or community
newspapers, radio, television, trusted communications agents);
b) Address and dispel, as necessary, misinformation and barriers to mitigation practices due
to mistrust; and
c) Identify and establish collaborations with critical partners who are affiliated with and
provide services to populations that are underserved and at higher risk for COVID-19 to
disseminate scientifically accurate, culturally, and linguistically responsive information,
and facilitate access to health-related services.
3. Communication/media campaigns and outreach programs for African American, Hispanic,
Asian American, Pacific Islander, or other racial and ethnic minority groups that may be
identified during the duration of the Project will be implemented.
Due Date: August 26
Address: Email one (1) Adobe PDF document with the subject “SNHD-22RFP001 COVID-19 Media Services” to procurement@snhd.org.
Relevant agencies to consider include MWW and Zeno Group.