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Northern Illinois University Issues RFP For Marketing

 

Purpose:

The University seeks to expand our outreach efforts to prospective freshmen through better-targeted recruitment efforts in established territories and new outreach efforts in markets opened to NIU by the recent introduction of a single “in-state” tuition rate for all domestic undergraduates.

Background:

The vision of Northern Illinois University is to be the premier student-centered, research-focused public university in the Midwest, contributing to the advancement of knowledge for the benefit of the people of the region, the state, the nation, and the world.

With this vision, the mission of the University is to promote excellence and engagement in teaching and learning, research and scholarship, creativity and artistry, and outreach and service.

In pursuing our vision and fulfilling our mission, the University values:

Scope of Work:

The University seeks to expand our outreach efforts to prospective freshmen through better-targeted recruitment efforts in established territories and new outreach efforts in markets opened to NIU by the recent introduction of a single “in-state” tuition rate for all domestic undergraduates. We are looking for a third party service provider who specializes in student search, fulfillment and recruitment communication in order to enhance these three initiatives.

Due Date:

June 6th

Address:

Northern Illinois University

Attn: Procurement Services

Lowden Hall 107

DeKalb, IL 60115

Edelman PR and Zeno Group both have strong offices in Illinois.

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