OnFast has launched its restaurant social media tool kit today, targeting a niche that generally doesn’t have a strong social media presence. Most restaurants are satisfied with listings at OpenTable, TripAdvisor, and other similar sites, that either don’t have a social networking element, or have an old-school social aspect, such as unverified/anonymous user reviews. With the suite of social media tools from OnFast, restaurants can take this social networking aspect to the next level: that of conversational engagement.
OnFast suite of social media tools helps restaurants market themselves across social networks such as Facebook, Twitter, and LinkedIn. A blogging platform integrated within the suite supplies professionally written documents containing search engine optimized keywords for the restaurant industry. Additionally restaurants can make use of other tools, such as coupon creator, and Facebook apps.
The coupon creator tool allows restaurant owners to offer discounts and promotional coupons to their customers, without any per coupon charges. These coupons are automatically posted to social networks and blogs, or can be exported for email campaigns. Current daily deals can also be listed directly on the restaurant’s website or Facebook page using OnFast’s proprietary coupon feed and Facebook Coupon App. A campaign planning calendar allows restaurants to quickly plan and schedule their future marketing efforts, tracking results to better leverage the use of social networks such as Facebook, Twitter, and LinkedIn.