G&S has acquired MorganMyers, expanding its agriculture and food expertise. MorganMyers will become a wholly owned subsidiary, branded as MorganMyers, a G&S Agency. Its leadership, including president Tim Oliver, will remain, and operations will continue from offices in Wisconsin, Iowa, and remotely. The acquisition, terms undisclosed, brings MorganMyers’ clients in agricultural production, technology, and food sectors access to G&S’s integrated services. G&S CEO Anne Green highlighted the addition of over $5 million in annual revenue and praised MorganMyers’ expertise. G&S also established the G&S Integrated Marketing Communications Group to oversee its brands, now totaling over 165 employees and generating more than $33 million annually.

Five months after WPP announced the merger of BCW and Hill & Knowlton, the new agency,Burson, launched today, potentially becoming the industry’s largest player. Following global leadership appointments and layoffs, Burson introduced new products, programs, and a brand identity to reflect its modern approach to reputation management. The merger completes on July 1. Global CEO Corey duBrowa emphasized the importance of a strong reputation amid technological, economic, and geopolitical challenges. Burson’s framework includes company actions, communications, social narratives, and stakeholder beliefs, supported by The Burson Innovation Portfolio leveraging AI. Burson Group includes Axicom, Burson Buchanan, GCI Health, and Hill & Knowlton.

FINN Partners has been selected by Locus Robotics, a provider of autonomous mobile robots for warehouse automation, to develop a global integrated communications strategy. This strategy includes messaging, media relations, content creation, event support, and social engagement aimed at supply chain and logistics decision-makers. Founded in 2007, Locus Robotics has won 28 industry awards and achieved over 3 billion units picked. Both Locus Robotics and FINN Partners were featured on Fast Company’s 2024 Most Innovative Companies List. Locus Robotics CMO Karen Leavitt praised FINN’s expertise in technology communications and global reach, aiming to enhance brand awareness and drive adoption of their AMRs among supply chain leaders.

Clarion has been awarded Danone’s B2B brief without a competitive pitch, covering brands like Evian, Volvic, Activia, Actimel, Alpro, and Cow & Gate. This follows Clarion’s successful B2B PR and marketing for Diageo, Unilever, Jacobs Douwe Egberts, and Soreen. Clarion will boost Danone’s trade media presence, targeting retailers and decision-makers through thought leadership, brand support, and engagement campaigns. Danone UK & Ireland will continue with Ketchum for consumer and corporate communications and Freuds for global Evian and Volvic management. Louise Robinson of Danone lauded Clarion’s FMCG expertise and strong rapport. Clarion’s Rebecca Wainwright expressed enthusiasm for enhancing Danone’s trade communications and mission.